Solution Partners

We amplify your marketing through technology! Programmads manages the integration of AdTech & MarTech tools. Based in Brussels and Paris with EMEA coverage, Programmads offers its clients (advertisers & marketing agencies) full support around the tools of Digital Marketing. Its objective is to improve the results of marketing actions thanks to technology such as Contentsquare, Google Analytics, Tealium, Programmatic Solutions such as DV360, SA360, Campaign Manager, Adform, CRO solutions such as Google Optimize, Tag & Audience Management via Tag Manager, Dashboard, etc.

Founded in 2018 by passionate professionals and former members of major firms, the agency propels its clients to dazzling success, thanks to expertise that transcends conventional industry boundaries and deeply data-driven execution. With each project, the agency strives to break down the barriers between technical excellence and creativity, placing people at the heart of each collaboration. 1./ Conversion Optimization & Customer Experience Optimization Conversion Optimization focuses on increasing the percentage of visitors who perform desired actions on a website. A UX audit evaluates user experience aspects to identify barriers to conversion, providing insights for enhancements that improve user engagement and satisfaction. 2./ Web Analytics Web analytics involves the collection, reporting, and analysis of website data. The focus is on understanding and optimizing web usage to enhance user experience and effectiveness of online marketing campaigns. Tools like Google Analytics provide insights into traffic, engagement, and conversion metrics. 3./ Business Intelligence (BI) Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. BI tools facilitate the transformation of raw data into actionable insights, enabling informed decision-making and strategic planning across various business functions. 4./ SEO (Search Engine Optimization) SEO involves enhancing website visibility and organic search results through optimization of content, architecture, and link building. The goal is to increase traffic by improving rankings in search engine results pages (SERPs). 5./ Media Buying (SEO, SEA, Social Ads) Media buying in digital marketing encompasses the strategic purchasing of ad spaces across platforms including search engines (SEA) and social media (Social Ads). It aims to maximize the impact of ad campaigns through targeted exposure and optimized ad spend. 6./ Editorial / Content plan strategy Editorial strategy involves planning and managing content creation that aligns with brand messaging and goals. It focuses on developing a coherent content calendar, targeting specific audiences, and crafting engaging, relevant content to build authority and trust. 7./ AI (Artificial Intelligence) As a Service The use of AI in digital marketing enhances decision-making and automation of tasks. AI applications include predictive analytics, personalized content delivery, chatbots for customer service.

Pegasus Consulting is a leading digital agency developing the Italian market for scale-up & startup SaaS companies in the Customer Experience solutions space.

We are a customer-centric experimentation consultancy. Let’s start with data then build and execute A/B testing and personalization programs that pay off. Let’s create a user experience that turns customers into superfans.

We’re specialists in human behavior and sophisticated data analytics. For nearly 50 years, LRW has helped brands in almost 90 countries apply research and analytics to understand their customers and drive measurable business success. We strive to be refreshingly human strategic partners, uncovering real growth levers in strategy, communication, innovation, and experiences.

Optimal Ways is an agency specialized in Digital Analytics for ecommerce and retail, which supports its clients in France and internationally, in French and English. Its mission is to enable ecommerce teams to make the right decisions thanks to reliable digital data. The agency is also a training center, which offers customized training paths. Created in 2011 by Nicolas Malo, Optimal Ways now has a dozen consultants and relies on a network of experts and partners around the world. Member of the 1% for the Planet collective, the agency is committed to a CSR approach and supports "retail for good" start-ups. For more information, visit www.optimalways.com.

Tribal Worldwide (www.tribalworldwide.com), a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal has expanded and been recognized well beyond its digital roots. By 2005, Tribal was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007, Tribal was the first “digital” agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. In 2013, Tribal won Agency of the Year at the 17th Annual Webby Awards garnering seven Webby Awards, one People's Voice Award and ten nominations. Today the agency continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today’s world. Tribal Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

Human37 is the first Customer Data agency focusing on the EMEA market. We help our clients be data-driven and customer-centric. Our purpose is to shape a world that provides better customer experiences for individuals, starting with the customers of our clients. As an agency, we help our clients define, design, implement and activate their customer data strategy. How? By operating on two main poles: (1) the definition and the implementation of the Data Infrastructure & MarTech Stack that fits their business needs and challenges. (2) the MarTech Stack’s operation to ensure data is activated and create enhanced customer experience and business growth.

We see “validation in every organization” as our mission and it is our job to help our customers in making better and faster decisions. To fulfil our job, we make use of (web) data and psychology in combination with business consultancy and change management. Together with our customers we look at sales funnels, customer journeys, customer behavior and company culture in order to improve conversion rates. By only focussing on optimization and behavior we are specialists in the marketplace. Our business is built on 4 pillars: 1. Conversion Optimization. We use AB-testing, growth-hacking and other techniques to validate ideas and marketing insights. All activities are based on data and the deep understanding of the psychology behind why people buy or convert. We use our in-house developed processes to come to unique experiments and great results. 2. Conversion Intelligence. Knowledge on customer behavior is one of the least developed areas in online marketing. We, however, see this as one of the most important areas in the validation process. Together with our customers we try to understand their customers. 3. Conversion Culture. We help our customers to embed validation in their organizational culture. We set up teams, structure and start processes around experiments, use workshops to share knowledge, and help with stakeholder management. Our primary focus is to create Operational Excellence in validation. All in order for organizations to grow in knowledge, people and business. 4. Conversion Academy. We want to spread the word (and knowledge). At our academy you can learn all about optimization. From using tools, statistics, UX-design and being data-driven to optimizing on the basis of psychology.

Conflux is a leading consulting firm in the field of user experience research and design. We assist companies in creating innovative products and services that drive significant business growth by utilizing a human-centered design approach. Our mission is to improve the experience for our clients and their end users, through careful analysis, conceptualization, and design. With our expertise and guidance, we help our clients achieve their business objectives. Our core capabilities include user research, usability testing, information architecture, interaction design, visual design and design strategy. Take your products and services to the next level with Conflux's specialized UX capabilities. Our services: • UX Assessment Improve your website or app's user experience with Conflux's comprehensive UX assessment. Our expert analysis uncovers optimization opportunities and sets your digital presence on the path to success • UX Analytics Unlock the full potential of your digital analytics with Conflux's expert UX analytics services. Our analysis of existing data and utilization of client tools provides a comprehensive understanding of user behavior, allowing for informed and effective optimization decisions. • Benchmark Analysis Stay ahead of the competition with Conflux's benchmark analysis. Our expert team evaluates and compares the most successful solutions within your industry, providing a comprehensive understanding of the state-of-the-art and a clear path for outperforming your competitors. • User Interview Services Gain valuable insights from your target users with Conflux's user interview services, including video interviews, think-aloud exercises, and needs assessment. • UX Consultancy Services - Elevate your UX design with Conflux's consultancy services, including proposal development for the UX design of a service. • Design System Manager (DSM) Services Streamline your design process with Conflux's DSM services, including the creation of a design system, style guide, pattern library, and best practices for its continued evolution. • UX/UI Design Implementation Ensure a successful implementation with Conflux's UX/UI design services, including iterative design sprints, requirements gathering, and final interactive design ready for development handoff. • And More Maximize the potential of your project with Conflux's wide range of techniques, including over 25 options that can be tailored to your specific needs and guidance through the complexity of UX research.

Every day, you make decisions about your company’s online customer experience. These affect both its success and growth. We believe, as we're sure you do too, that it’s best to base these decisions on data and experimentation, rather than guesswork and intuition. That’s why ClickValue is here to help instil an ‘experimentation mindset’ and help you grow and give your customers the experience they deserve.

Advanced technologies and analytics for market leaders. We use data science, advanced analytics, and machine learning to extract actionable insights about your clients, prospects, and everything else for your business. We strive to set and exceed the highest standards of service and quality of our insights, implementations, and integrations for our valued clients. We look forward to helping you unlock the power of your data.

Bounteous partners with organizations to deliver best-in-class solutions. Drawing on our expertise in strategy, design, engineering, analytics, and marketing, we work in a way that considers the whole business for the long term. By engaging across disciplines, we collaborate with clients to create rich, relevant customer experiences that drive results. We built our business on pillars of integrity, discipline, and excellence. These values are reflected in our work and our culture; for the past 20 years, we have worked with global brands and innovative startups, bringing together diverse teams of talented people to change the way companies do business. As the digital space evolves, our team of problem solvers, design thinkers, and technology educators continues to bring passion and skill to everything we do.

Our main focus is to help companies to develop their own potential, exploring the various opportunities provided by technological innovation and by new model to support decision-making processes. Our offering has been developed according to a diversification and specialization strategy, with the aim of responding to the needs of an ever-changing market.

Trice is the Digital Transformation Company of R1 Group that guides brands through digital transformation. With its Media, Design and Tech units, Trice designs data-driven and innovative solutions that generate measurable value and foster sustainable business growth.

Born at the intersection of business, design, and technology, we create experiences of Truth & Beauty to have a positive impact on people—and on the businesses that serve them.

TMG is a full-service digital experience and engineering firm specializing in complex B2B and global omnichannel solutions. Our tailored approach unravels the many difficulties in commerce, design, experience, and strategy that evolving businesses face. Our mix of industry expertise, agile methodology, and approachable partnership lifts businesses above the competition with faster time to value and a dynamic, informed strategy for success. Founded in 2014 by a team of solution architects, TMG was established to elevate how enterprise businesses connect with their customers. We provide our clients with end-to-end guidance and solutions to deliver industry-leading customer experiences.

Driving growth through Experimentation and Personalisation High impact conversion rate optimisation for your digital business. If you are looking for your best investment this year and want to get your digital business working as effectively as a formula one pit stop then look no further. Lean Convert deliver this through customer-centric testing, conversion rate optimisation and personalisation. Our expert team helps you increase conversion rates at lightning speed to deliver maximum impact to your customers, using our Lean Service Framework

In the real world, you don’t need big promises about transformation, or the endless “exploratories” that accompany them. You need progress. You need a clear path to new market share - today. You need better ways to leverage data across your organization. You need new products and experiences to be designed, built, deployed and improved in less time and with greater insight. Whatever creating new value looks like for your business, it won’t be accomplished through conversation alone. Transformation isn’t a process or a product. It’s an outcome - the result of a thousand steps in the same direction. Progress is what makes transformation possible. By combining deep industry expertise, data-intelligence, world-class engineering and seamless delivery, we’re setting out to prove why it’s time for a new approach to making progress.

You’ve got a vision. A marketing journey that connects with your customers on a personal level. Builds real relationships. And drives consistent growth for your business. But turning that vision into reality? That’s the hard part. Campaigns fall flat, and you’re not sure what went wrong. You bring in agencies, but they can’t execute. And the customer experience you dreamed of feels out of reach. That’s why we built Smart Panda Labs. We bridge the gap between marketing goals and technical execution for companies like Wyndham, AdventHealth, and Related – and build digital experiences that drive millions in new revenue.

Growing brands is a challenge that excites us. To unlock growth, you need a big picture perspective across the whole communications system. That’s why we pioneered Systems Thinking in media. As the trusted partner to more than 2000 brands globally, we are committed to keeping our clients at the forefront of a constantly evolving industry, whether that’s branding, performance or eCommerce. Through our cutting-edge technologies and unparalleled data, we don’t simply create automated processes – our experts combine our systems and technologies with a relentless focus on driving growth for our clients. It helps that we are one of the world’s top three global media networks, and part of GroupM and WPP. This gives us access to the richest data sets and the most robust benchmarks in the business. We use this data to power The System, our proprietary planning platform. Every day, this enables our 8,000 people – in 125 offices, across 100 markets – to unlock our clients’ growth potential for their brands.