Solution Partners

We see “validation in every organization” as our mission and it is our job to help our customers in making better and faster decisions. To fulfil our job, we make use of (web) data and psychology in combination with business consultancy and change management. Together with our customers we look at sales funnels, customer journeys, customer behavior and company culture in order to improve conversion rates. By only focussing on optimization and behavior we are specialists in the marketplace. Our business is built on 4 pillars: 1. Conversion Optimization. We use AB-testing, growth-hacking and other techniques to validate ideas and marketing insights. All activities are based on data and the deep understanding of the psychology behind why people buy or convert. We use our in-house developed processes to come to unique experiments and great results. 2. Conversion Intelligence. Knowledge on customer behavior is one of the least developed areas in online marketing. We, however, see this as one of the most important areas in the validation process. Together with our customers we try to understand their customers. 3. Conversion Culture. We help our customers to embed validation in their organizational culture. We set up teams, structure and start processes around experiments, use workshops to share knowledge, and help with stakeholder management. Our primary focus is to create Operational Excellence in validation. All in order for organizations to grow in knowledge, people and business. 4. Conversion Academy. We want to spread the word (and knowledge). At our academy you can learn all about optimization. From using tools, statistics, UX-design and being data-driven to optimizing on the basis of psychology.

CLIENT SERVICES When clients win, we win. Our service principle is singular: when clients win, we win. Simple in structure, consistent in quality, and laser focused on business outcomes, premium client service is our primary duty. Our clients benefit from our scale which represents $50B media billings in the global marketplace (COMvergence, 2019). MEDIA STRATEGY Strategy is sacrifice. Our focus is in engaging the consumers that matter most to our clients’ businesses. We have a modern and precise understanding of our audiences and the value brands can bring to them. As populations and consumers transform around the world, we make advertising work better through cultural and data-based insights and sound media strategies. MEDIA INVESTMENT Investment integrity is everything. Combined with GroupM’s global scale, our media investments – guided by brand safety, leading privacy principles and premium relationships – represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward. DATA SCIENCE Data future-proofed. We’re future-proofing our audience-based planning through “synthetic” data. While no silver bullet technology will meet every media challenge, our perspective on client data augmentation provides an alternative identity-based solution.

For enterprising companies that want to grow or change, you've come to the right place. We are your strategic partner, the creators of your digital transformation, the architects of mind-blowing customer experiences. With our awesome digital solutions, you’ll be one step ahead of the competition. You’ll be ready to face the changes and challenges in this fast-paced world. We won’t just do what you ask. We dive deep into your organization, challenge your ambitions, and constantly bring everything back to the end-users: what do they think, want and need? That’s how we increase momentum and ensure you really make a difference. Sounds good? We haven’t even mentioned our main asset yet: our people. The Incentro team always puts a smile on your (inter)face!

Capgemini provides consulting, technology, and digital transformation services. It addresses clients’ opportunities in the world of cloud, digital, and platforms, as well as enables organizations to realize business ambitions through an array of services from strategy to operations.

Biglight is an Experience Design Agency that helps brands shape digital transformation strategies that are rooted in a profound understanding of customers needs. We design distinctive and engaging digital experiences that meet those needs and deliver business growth. To do this we balance our curiosity and creativity with data, insight, experimentation and measurement. Biglight's clients include Asda, Boden, Halfords, The North Face, Timberland, Vans and Wilko.

Candyspace are experts in designing, building and optimizing digital products. We create websites, mobile apps and commerce solutions for ambitious organisztions investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Nestlé. Our vision is to create digital products loved by everyone: the businesses we work with, their customers and our own team of passionate experts. We do that by finding the sweetspot between business need and customer demand, fusing insight, creativity and technology to build products of value. We enable brands to unlock the potential of Contentsquare to better understand the needs, motivations and pain points of their customers to fuel experimentation and make insight-driven product development decisions. We'll help you to conclude actionable insights from your customer data to continually optimize your digital customer experience.

Established in 1994, Object Edge is an award-winning digital consultancy working in B2B, B2C, and D2C. In a challenging digital landscape, we help businesses differentiate and compete by serving their customers, partners, and associates through effortless digital experiences. We design, implement, and support content, commerce, subscription, and CPQ with a data-driven, highly collaborative, and best-in-class team. Learn more at objectedge.com or find us on LinkedIn.

Every day, you make decisions about your company’s online customer experience. These affect both its success and growth. We believe, as we're sure you do too, that it’s best to base these decisions on data and experimentation, rather than guesswork and intuition. That’s why ClickValue is here to help instil an ‘experimentation mindset’ and help you grow and give your customers the experience they deserve.

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company, part of dentsu. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. Our capabilities span people-based marketing disciplines: customer strategy, customer experience and personalization, customer relationship management, and enterprise technology services. Globally, Merkle is the only experience transformation consultancy founded on a heritage of customer identity, data, and performance, our 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists dream, do, and deliver. In Indonesia, our team has consisted of >80 experts with 100+ certifications from multiple principles (Adobe, Google, Salesforce, Contentsquare, AWS, etc), and throughout our journey, we already have achieved multiple recognitions, one of them being 2023 Campaign Southeast Asia Data Analytics Agency of the Year (in collaboration with Merkle SEA). For more information and thought leadership, visit www.merkle.com [https://www.merkle.com]

Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. Our Digital Experience Optimization practice increases the enterprise value of all digital touchpoints in the user journey through connected measurement, insights, and optimization.

Tryzens is an international digital commerce consultancy that take a holistic approach to growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists and technology experts are passionate about growing your business by implementing solutions that optimise performance across all channels. With offices in offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Sweaty Betty, Cotton On Group, R.M.Williams, Showpo and Liberty London to provide beginning to end services that help grow businesses and provide the best customer experiences.

Internetrix is an award-winning Australian data and technology company that works on the forefront of innovation. Our mission is to empower our partners to do better business through Data Science, Digital Analytics, and Digital Transformation. Through 20 years of experience we have learnt that to get the best results, you need a digital transformation partner who understands data and technology from the inside. This rings true for our hundreds of partners that trust us with their data and technology throughout Australia, New Zealand, China, Japan and Europe.

Arke Is A Full-Service Experience Design and Technology Consultancy We exist to reimagine how brands connect with customers through memorable, meaningful, and measurable experiences Give us a goal, we'll get there together. Arke's unique approach (A.T.O.M.) ensures solutions address both the immediate and evolving needs of the business and its customers – in a more collaborative, flexible, and efficient fashion. Get better results by asking the right questions. The Advise stage is the foundation for our process. We begin with the end in mind. By asking the right questions, leveraging the appropriate tools, and building business alignment upfront, we ensure the solution leads to better engagement, better conversion, and better results. Reimagine your approach to digital. The Transform stage realigns customer needs, operations, and technologies to change the behavior of the business and its customers. This approach produces seamless end-to-end experiences that extend beyond the website creating more intimate connections and new revenue opportunities. It's little things that make the difference. In the Optimize stage, we leverage analytics, real-time testing, and experimentation to provide highly targeted and finely tuned customer experience enhancements that drive increased engagement and conversions. Closing the loop with performance data. Measurement is vital to understanding how your digital ecosystem is performing. In this stage, we aggregate data from multiple sources to make actionable insights, ensure the solutions are successfully meeting desired business metrics, and set a clear path for future success. Arke can enhance your customer experience strategy, resolve technology challenges, and help crush your business goals. Let's work together.

Atoms is an experience design studio based in Milan, Padua and Arborea, focused on Research, Design and Development. Our studio crafts digital products and services, blending data and human needs to generate insights thanks to quantitative and qualitative research. We use cutting edge technologies to develop complex digital products with smooth interactions.

Yoghurt Digital is a Sydney-based digital marketing agency specialising in conversion optimisation, user experience and SEO. We’ve built our entire agency on intimately understanding our client’s consumers and their online behaviour, balancing smart data insights and digital strategy to increase sales. With everything in the online world trackable and measurable, being “data driven” is no longer a buzz word but rather an essential lifestyle choice for us as an agency. Quite frankly, we love data. In fact, we’re so proud to call ourselves data driven that we even turned it into our company slogan: “A love affair with data. Not opinions.” We believe that brilliant digital work happens when cutting edge analysis and full-flavoured personality are brought together. Big agency experience. Small agency care. Small agency hustle. Some call this “synergy”. We call it Yoghurt. https://www.yoghurtdigital.com.au

Driving growth through Experimentation and Personalisation High impact conversion rate optimisation for your digital business. If you are looking for your best investment this year and want to get your digital business working as effectively as a formula one pit stop then look no further. Lean Convert deliver this through customer-centric testing, conversion rate optimisation and personalisation. Our expert team helps you increase conversion rates at lightning speed to deliver maximum impact to your customers, using our Lean Service Framework

The imaginative application of art and science. AKQA is a design and communications company that employs 2,200 professionals in 29 studios across five continents. Awarded two Cannes Lion Grand Prix’s in 2019, and recently named by Gartner and Forrester as one of the world’s leading experience design and innovation agencies.

Our main focus is to help companies to develop their own potential, exploring the various opportunities provided by technological innovation and by new model to support decision-making processes. Our offering has been developed according to a diversification and specialization strategy, with the aim of responding to the needs of an ever-changing market.

Founded in 2018 by passionate professionals and former members of major firms, the agency propels its clients to dazzling success, thanks to expertise that transcends conventional industry boundaries and deeply data-driven execution. With each project, the agency strives to break down the barriers between technical excellence and creativity, placing people at the heart of each collaboration. 1./ Conversion Optimization & Customer Experience Optimization Conversion Optimization focuses on increasing the percentage of visitors who perform desired actions on a website. A UX audit evaluates user experience aspects to identify barriers to conversion, providing insights for enhancements that improve user engagement and satisfaction. 2./ Web Analytics Web analytics involves the collection, reporting, and analysis of website data. The focus is on understanding and optimizing web usage to enhance user experience and effectiveness of online marketing campaigns. Tools like Google Analytics provide insights into traffic, engagement, and conversion metrics. 3./ Business Intelligence (BI) Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. BI tools facilitate the transformation of raw data into actionable insights, enabling informed decision-making and strategic planning across various business functions. 4./ SEO (Search Engine Optimization) SEO involves enhancing website visibility and organic search results through optimization of content, architecture, and link building. The goal is to increase traffic by improving rankings in search engine results pages (SERPs). 5./ Media Buying (SEO, SEA, Social Ads) Media buying in digital marketing encompasses the strategic purchasing of ad spaces across platforms including search engines (SEA) and social media (Social Ads). It aims to maximize the impact of ad campaigns through targeted exposure and optimized ad spend. 6./ Editorial / Content plan strategy Editorial strategy involves planning and managing content creation that aligns with brand messaging and goals. It focuses on developing a coherent content calendar, targeting specific audiences, and crafting engaging, relevant content to build authority and trust. 7./ AI (Artificial Intelligence) As a Service The use of AI in digital marketing enhances decision-making and automation of tasks. AI applications include predictive analytics, personalized content delivery, chatbots for customer service.

We are conversion optimisers who help our clients use actual data instead of guesses. Armed with scientific methods, we reveal our customers’ growth potential and help them reach their business goals. Since the start, we’ve improved conversion in over 600 projects – and that’s something that we’re going to keep doing. Apart from having the best CRO experts in Sweden on our team, we’ve also started Sweden’s first CRO course “Conversion Manager” as well as the largest conversion and growth event in the Nordics – “Conversion Jam”. We currently have over 60 conversion heroes in our three different offices in Stockholm, Gothenburg and Oslo.

McCann Manchester leads the North of the UK as the number 1 integrated agency and is part of McCann Worldgroup, the Effie Index’s Most Creatively Effective Agency in the world. Positioned as the global centre of excellence for retail, we provide fully integrated marketing services for some the UK’s largest brands including digital acquisition and website design and development. We are one of a few organisations in the world with a Master Certified UX team and Certified Usability Analysts, specialising in e-commerce Conversion Research and User Experience Design. This is supported by a team of digital acquisition specialists to enable a truly integrated view of the customer journey experience .