Solution Partners

CLIENT SERVICES When clients win, we win. Our service principle is singular: when clients win, we win. Simple in structure, consistent in quality, and laser focused on business outcomes, premium client service is our primary duty. Our clients benefit from our scale which represents $50B media billings in the global marketplace (COMvergence, 2019). MEDIA STRATEGY Strategy is sacrifice. Our focus is in engaging the consumers that matter most to our clients’ businesses. We have a modern and precise understanding of our audiences and the value brands can bring to them. As populations and consumers transform around the world, we make advertising work better through cultural and data-based insights and sound media strategies. MEDIA INVESTMENT Investment integrity is everything. Combined with GroupM’s global scale, our media investments – guided by brand safety, leading privacy principles and premium relationships – represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward. DATA SCIENCE Data future-proofed. We’re future-proofing our audience-based planning through “synthetic” data. While no silver bullet technology will meet every media challenge, our perspective on client data augmentation provides an alternative identity-based solution.

We’re specialists in human behavior and sophisticated data analytics. For nearly 50 years, LRW has helped brands in almost 90 countries apply research and analytics to understand their customers and drive measurable business success. We strive to be refreshingly human strategic partners, uncovering real growth levers in strategy, communication, innovation, and experiences.

We enable brands to connect data, technology & people to create unique customer experiences. With specific expertise in digital advertising, CRO, digital personalisation and marketing automation, we are uniquely placed to help our clients improve their ability to have a consistent and connected experience across channels for their customers.

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

Conversion Maker GmbH is a technology hub and consulting company with a focus on customer value enhancement/conversion optimization. True to the motto "Technology meets People", our 30 person strong team helps our customers generate more sales, more conversions and more loyal customers.

Axeno: Your Partner for Unparalleled Digital Transformation At Axeno, we are not just another system integrator – we are your trusted partner for comprehensive and exceptional digital transformation. With a strong focus on enterprise experience, agility, a lean approach, and a consulting mindset, we stand apart from other system integrators in the industry. • Enterprise Experience: We understand the complexities and unique challenges faced by large enterprises. With years of experience working with diverse organizations across various industries, we bring deep insights and a proven track record of success to every project. • Agility: In today's rapidly evolving digital landscape, agility is key to staying ahead. We pride ourselves on our ability to adapt quickly to changing business needs, ensuring efficient project delivery and the ability to respond to emerging opportunities. • Lean Approach: We believe in optimizing processes and eliminating waste to drive efficiency and maximize value. Our lean approach enables us to streamline workflows, minimize costs, and accelerate time-to-market, resulting in superior outcomes for our clients. • Consulting Mindset: We go beyond mere implementation and integration. Our team of seasoned consultants possesses a strategic mindset, working closely with you to understand your unique business goals and challenges. We provide actionable insights, innovative solutions, and personalized recommendations to drive tangible results. • Expertise in Emerging Technologies: Our team is well-versed in the latest technological advancements, such as artificial intelligence, machine learning, cloud computing, and more. We leverage these cutting-edge technologies to unlock new opportunities and empower your organization for future success. • Client-Centric Approach: At Axeno, we prioritize building strong and long-lasting relationships with our clients. We believe in open communication, collaboration, and transparency throughout the project lifecycle, ensuring that your unique needs and aspirations are at the forefront of our solutions. When you choose Axeno as your digital transformation partner, you gain access to an unparalleled combination of enterprise experience, agility, a lean approach, a consulting mindset, and expertise in emerging technologies. We are committed to delivering transformative outcomes that propel your organization to new heights in the digital era.

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company, part of dentsu. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. Our capabilities span people-based marketing disciplines: customer strategy, customer experience and personalization, customer relationship management, and enterprise technology services. Globally, Merkle is the only experience transformation consultancy founded on a heritage of customer identity, data, and performance, our 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists dream, do, and deliver. In Indonesia, our team has consisted of >80 experts with 100+ certifications from multiple principles (Adobe, Google, Salesforce, Contentsquare, AWS, etc), and throughout our journey, we already have achieved multiple recognitions, one of them being 2023 Campaign Southeast Asia Data Analytics Agency of the Year (in collaboration with Merkle SEA). For more information and thought leadership, visit www.merkle.com [https://www.merkle.com]

StratNXT, entité du groupe Labelium, est un cabinet de conseil en stratégie opérationnelle qui aide à améliorer la performance des marques et des fonds sur toute la chaine de valeur digitale. Notre proposition de valeur est de : o Créer un avantage concurrentiel pour les marques en transformant les insights (marche, conso, concurrence) en stratégies business et digitales o Optimiser la performance de l’ensemble du funnel digital en apportant une vision intégrée, quantifiées/scorées et priorisées au regard de vos enjeux business grâce a l’orchestration de l’ensemble des expertises du Groupe Labelium o Aider les marques à accélérer leurs projets en proposant une approche « Marketing as a service » capable d’accompagner de la définition à la mise en œuvre opérationnelle o Préparer les marques à appréhender les enjeux digitaux de demain via des approches d’acculturation et de formation Nous avons 6 méthodologies propriétaires activées par plus 30 clients en France, au UK et aux US

We see “validation in every organization” as our mission and it is our job to help our customers in making better and faster decisions. To fulfil our job, we make use of (web) data and psychology in combination with business consultancy and change management. Together with our customers we look at sales funnels, customer journeys, customer behavior and company culture in order to improve conversion rates. By only focussing on optimization and behavior we are specialists in the marketplace. Our business is built on 4 pillars: 1. Conversion Optimization. We use AB-testing, growth-hacking and other techniques to validate ideas and marketing insights. All activities are based on data and the deep understanding of the psychology behind why people buy or convert. We use our in-house developed processes to come to unique experiments and great results. 2. Conversion Intelligence. Knowledge on customer behavior is one of the least developed areas in online marketing. We, however, see this as one of the most important areas in the validation process. Together with our customers we try to understand their customers. 3. Conversion Culture. We help our customers to embed validation in their organizational culture. We set up teams, structure and start processes around experiments, use workshops to share knowledge, and help with stakeholder management. Our primary focus is to create Operational Excellence in validation. All in order for organizations to grow in knowledge, people and business. 4. Conversion Academy. We want to spread the word (and knowledge). At our academy you can learn all about optimization. From using tools, statistics, UX-design and being data-driven to optimizing on the basis of psychology.

Capgemini provides consulting, technology, and digital transformation services. It addresses clients’ opportunities in the world of cloud, digital, and platforms, as well as enables organizations to realize business ambitions through an array of services from strategy to operations.

As the original performance marketing agency, Performics converts consumer intent into revenue for the world's most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalized digital experiences across paid, owned and earned media. RECMA recognized Performics as one of its Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com. Demand Performance.

We are a customer-centric experimentation consultancy. Let’s start with data then build and execute A/B testing and personalization programs that pay off. Let’s create a user experience that turns customers into superfans.

Founded in 2000, Beijaflore is a consulting firm specialising in digital strategy with an international presence and offices in Paris, Brussels, Rio de Janeiro, Sao Paulo and New York. The Group has brought together over 1,250 employees around a single mission: operationally supporting organisations in building, securing and enhancing our multi-sector clients’ digital strategies.

Our main focus is to help companies to develop their own potential, exploring the various opportunities provided by technological innovation and by new model to support decision-making processes. Our offering has been developed according to a diversification and specialization strategy, with the aim of responding to the needs of an ever-changing market.

Tinext is a Digital Experience Agency that transforms clients' digitisation needs into concrete projects. Tinext consultants provide digital advisory services on planning and executing end-to-end customer journeys across digital channels. The core of Tinext expertise lies in the delivery of projects to enhance digital customer experiences, providing solutions by introducing new technologies or connecting with existing tools, breaking silos and transferring expertise.

Our analytics is end-to-end: We measure from websites and mobile applications, to cash registers. We integrate analytical and marketing tools to make your investment more efficient, to improve the experience of your users and to achieve your business objectives.

Founded in 2018 by passionate professionals and former members of major firms, the agency propels its clients to dazzling success, thanks to expertise that transcends conventional industry boundaries and deeply data-driven execution. With each project, the agency strives to break down the barriers between technical excellence and creativity, placing people at the heart of each collaboration. 1./ Conversion Optimization & Customer Experience Optimization Conversion Optimization focuses on increasing the percentage of visitors who perform desired actions on a website. A UX audit evaluates user experience aspects to identify barriers to conversion, providing insights for enhancements that improve user engagement and satisfaction. 2./ Web Analytics Web analytics involves the collection, reporting, and analysis of website data. The focus is on understanding and optimizing web usage to enhance user experience and effectiveness of online marketing campaigns. Tools like Google Analytics provide insights into traffic, engagement, and conversion metrics. 3./ Business Intelligence (BI) Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. BI tools facilitate the transformation of raw data into actionable insights, enabling informed decision-making and strategic planning across various business functions. 4./ SEO (Search Engine Optimization) SEO involves enhancing website visibility and organic search results through optimization of content, architecture, and link building. The goal is to increase traffic by improving rankings in search engine results pages (SERPs). 5./ Media Buying (SEO, SEA, Social Ads) Media buying in digital marketing encompasses the strategic purchasing of ad spaces across platforms including search engines (SEA) and social media (Social Ads). It aims to maximize the impact of ad campaigns through targeted exposure and optimized ad spend. 6./ Editorial / Content plan strategy Editorial strategy involves planning and managing content creation that aligns with brand messaging and goals. It focuses on developing a coherent content calendar, targeting specific audiences, and crafting engaging, relevant content to build authority and trust. 7./ AI (Artificial Intelligence) As a Service The use of AI in digital marketing enhances decision-making and automation of tasks. AI applications include predictive analytics, personalized content delivery, chatbots for customer service.

commonFont is a premier professional services firm offering advanced technical delivery capabilities and consultative advisory services. We work with global brands to optimize digital insights and improve omnichannel experiences at scale. With a client-first approach, we identify solutions that meet client business needs, then translate strategy into execution across technology platforms and operational teams. The intersection of people and technology is our sweet spot. • We drive durable business outcomes through forward-looking design, implementation, and management of leading Customer and Employee Experience technologies like Qualtrics and Medallia. • We offer expertise in how to enrich feedback data through integrations with real-time digital insights, CRMs, CDPs, ticketing software, and marketing automation tools. • We specialize in Human-Centric Experience Management, facilitating a comprehensive understanding of your customers to create and curate personalized experiences.

Jellyfish is your digital partner. Our experience brings the right insight, technology and teamwork together to create outstanding digital experiences. Every time. We partner with clients all over the world to create perfect digital journeys. Through our close partnership with Google, we are growing what we do and how we do it.

In the real world, you don’t need big promises about transformation, or the endless “exploratories” that accompany them. You need progress. You need a clear path to new market share - today. You need better ways to leverage data across your organization. You need new products and experiences to be designed, built, deployed and improved in less time and with greater insight. Whatever creating new value looks like for your business, it won’t be accomplished through conversation alone. Transformation isn’t a process or a product. It’s an outcome - the result of a thousand steps in the same direction. Progress is what makes transformation possible. By combining deep industry expertise, data-intelligence, world-class engineering and seamless delivery, we’re setting out to prove why it’s time for a new approach to making progress.

Since 2004, Lima Consulting Group (LCG) has served as trusted advisors to the visionaries of today charged with creating the digital futures of tomorrow. We are a boutique consultancy focused on helping organizations leverage digital innovations to accelerate growth by scaling and standardizing experiences, using customer insights to gain competitive advantages, and differentiating through digital innovation and business models. Lima Consulting Group provides world-class expertise without Big 4 overhead. LCG maintains partnerships with Adobe, Workfront, Signavio, Oracle, Google, IBM, Ensighten, Tealium, ClickTale, Tealeaf, Monetate, Optimizely, Domo, ExactTarget, Responsys, NetSuite and Salesforce. With regional offices in Philadelphia and São Paulo, Brazil, LCG combines the personal touch of local services with world-class expertise.