Solution Partners

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion. Performance marketing focuses on measurable outcomes. It is judged based on campaign results, the value of your customer relationships, and loyalty earned against your marketing investment. A customer-focused approach that employs individualized targeting and personalized messaging is a key driver of performance. And a people-based marketing strategy takes that personalization to another level, delivering truly unique and tailored customer experiences in real time.

We see “validation in every organization” as our mission and it is our job to help our customers in making better and faster decisions. To fulfil our job, we make use of (web) data and psychology in combination with business consultancy and change management. Together with our customers we look at sales funnels, customer journeys, customer behavior and company culture in order to improve conversion rates. By only focussing on optimization and behavior we are specialists in the marketplace. Our business is built on 4 pillars: 1. Conversion Optimization. We use AB-testing, growth-hacking and other techniques to validate ideas and marketing insights. All activities are based on data and the deep understanding of the psychology behind why people buy or convert. We use our in-house developed processes to come to unique experiments and great results. 2. Conversion Intelligence. Knowledge on customer behavior is one of the least developed areas in online marketing. We, however, see this as one of the most important areas in the validation process. Together with our customers we try to understand their customers. 3. Conversion Culture. We help our customers to embed validation in their organizational culture. We set up teams, structure and start processes around experiments, use workshops to share knowledge, and help with stakeholder management. Our primary focus is to create Operational Excellence in validation. All in order for organizations to grow in knowledge, people and business. 4. Conversion Academy. We want to spread the word (and knowledge). At our academy you can learn all about optimization. From using tools, statistics, UX-design and being data-driven to optimizing on the basis of psychology.

Like Reply is a data-driven Digital Marketing specialist with expertise in analytics, attribution modeling, marketing automation, lead management, SEO and performance media as well as AdTech/MarTech projects. With its expertise, Like Reply creates the best possible digital experiences by combining effective solution design with innovative Marketing and E-Commerce Cloud Technology. The company's services range from the analysis of business and marketing KPIs to the design of processes and Customer Journeys to the implementation and operation of Marketing Cloud Solutions. Like Reply is part of the Reply Group.

commonFont is a premier professional services firm offering advanced technical delivery capabilities and consultative advisory services. We work with global brands to optimize digital insights and improve omnichannel experiences at scale. With a client-first approach, we identify solutions that meet client business needs, then translate strategy into execution across technology platforms and operational teams. The intersection of people and technology is our sweet spot. • We drive durable business outcomes through forward-looking design, implementation, and management of leading Customer and Employee Experience technologies like Qualtrics and Medallia. • We offer expertise in how to enrich feedback data through integrations with real-time digital insights, CRMs, CDPs, ticketing software, and marketing automation tools. • We specialize in Human-Centric Experience Management, facilitating a comprehensive understanding of your customers to create and curate personalized experiences.

Welyft is a data-marketing agency that helps brands deliver an exceptional customer experience through data & experimentation (A/B testing, personalization, user testing, UX). Our vision? We believe in optimizing the overall user experience that puts the user at the center to adapt to their needs and journeys. We help our clients to offer personalized and consistent experiences across their various touchpoints (websites, apps, emails, notifications, physical stores). Now more than ever, users are waiting for these new interactions and personalization tools have multiplied, we are here to turn this idea into reality 🙂 How do we put this into practice? By following 4 axes! 1 - Experimentation & CRO: - A/B testing - MVT testing - Personalization - Usability testing - User testing 2 - Data & Analytics - Data-analytics - Tracking lan - Server-side - Analysis automation - Dashboard - Privacy & CMPs 3 - Research & Audit - Conversion audit - Web-analysis - Customer journey audit - Web-performance audit - Accessibility audit 4 - Upskilling & Training - Analytics tools - Product discovery - Dashboarding - Attribution - Eco-design 💭 We have a dream, to make the customer experience UNIQUE and INDIVIDUALIZED!

Jellyfish is your digital partner. Our experience brings the right insight, technology and teamwork together to create outstanding digital experiences. Every time. We partner with clients all over the world to create perfect digital journeys. Through our close partnership with Google, we are growing what we do and how we do it.

MeasureWorks: Your Partner in Digital Excellence We are Innovators, frontrunners, & collaborators MeasureWorks is a team that believes web performance is a fundamental requirement for every user interaction on web, device, or connectivity layer. We deliver fast user experiences; you receive higher transaction volume. Our mission is to empower our customers with a top-performance mindset We see it as our mission to empower our customers and their ecosystem partners to create a performance mindset and deliver fast, responsive, and available user experiences to their end-users. We help you manage, optimize, and deliver optimal performance continuously. With online services exploding and attention as the most valuable currency, having a strategy for outstanding customer service is vital for survival. Performance will be the key to success. We have a variety of services to complement Contentsquare among: • Full Stack Observability • Business Process Monitoring • Release Quality Assurance • Performance Testing • Performance Optimization

Trice is the Digital Transformation Company of R1 Group that guides brands through digital transformation. With its Media, Design and Tech units, Trice designs data-driven and innovative solutions that generate measurable value and foster sustainable business growth.

Axeno: Your Partner for Unparalleled Digital Transformation At Axeno, we are not just another system integrator – we are your trusted partner for comprehensive and exceptional digital transformation. With a strong focus on enterprise experience, agility, a lean approach, and a consulting mindset, we stand apart from other system integrators in the industry. • Enterprise Experience: We understand the complexities and unique challenges faced by large enterprises. With years of experience working with diverse organizations across various industries, we bring deep insights and a proven track record of success to every project. • Agility: In today's rapidly evolving digital landscape, agility is key to staying ahead. We pride ourselves on our ability to adapt quickly to changing business needs, ensuring efficient project delivery and the ability to respond to emerging opportunities. • Lean Approach: We believe in optimizing processes and eliminating waste to drive efficiency and maximize value. Our lean approach enables us to streamline workflows, minimize costs, and accelerate time-to-market, resulting in superior outcomes for our clients. • Consulting Mindset: We go beyond mere implementation and integration. Our team of seasoned consultants possesses a strategic mindset, working closely with you to understand your unique business goals and challenges. We provide actionable insights, innovative solutions, and personalized recommendations to drive tangible results. • Expertise in Emerging Technologies: Our team is well-versed in the latest technological advancements, such as artificial intelligence, machine learning, cloud computing, and more. We leverage these cutting-edge technologies to unlock new opportunities and empower your organization for future success. • Client-Centric Approach: At Axeno, we prioritize building strong and long-lasting relationships with our clients. We believe in open communication, collaboration, and transparency throughout the project lifecycle, ensuring that your unique needs and aspirations are at the forefront of our solutions. When you choose Axeno as your digital transformation partner, you gain access to an unparalleled combination of enterprise experience, agility, a lean approach, a consulting mindset, and expertise in emerging technologies. We are committed to delivering transformative outcomes that propel your organization to new heights in the digital era.

In the real world, you don’t need big promises about transformation, or the endless “exploratories” that accompany them. You need progress. You need a clear path to new market share - today. You need better ways to leverage data across your organization. You need new products and experiences to be designed, built, deployed and improved in less time and with greater insight. Whatever creating new value looks like for your business, it won’t be accomplished through conversation alone. Transformation isn’t a process or a product. It’s an outcome - the result of a thousand steps in the same direction. Progress is what makes transformation possible. By combining deep industry expertise, data-intelligence, world-class engineering and seamless delivery, we’re setting out to prove why it’s time for a new approach to making progress.

Founded in 2018 by passionate professionals and former members of major firms, the agency propels its clients to dazzling success, thanks to expertise that transcends conventional industry boundaries and deeply data-driven execution. With each project, the agency strives to break down the barriers between technical excellence and creativity, placing people at the heart of each collaboration. 1./ Conversion Optimization & Customer Experience Optimization Conversion Optimization focuses on increasing the percentage of visitors who perform desired actions on a website. A UX audit evaluates user experience aspects to identify barriers to conversion, providing insights for enhancements that improve user engagement and satisfaction. 2./ Web Analytics Web analytics involves the collection, reporting, and analysis of website data. The focus is on understanding and optimizing web usage to enhance user experience and effectiveness of online marketing campaigns. Tools like Google Analytics provide insights into traffic, engagement, and conversion metrics. 3./ Business Intelligence (BI) Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. BI tools facilitate the transformation of raw data into actionable insights, enabling informed decision-making and strategic planning across various business functions. 4./ SEO (Search Engine Optimization) SEO involves enhancing website visibility and organic search results through optimization of content, architecture, and link building. The goal is to increase traffic by improving rankings in search engine results pages (SERPs). 5./ Media Buying (SEO, SEA, Social Ads) Media buying in digital marketing encompasses the strategic purchasing of ad spaces across platforms including search engines (SEA) and social media (Social Ads). It aims to maximize the impact of ad campaigns through targeted exposure and optimized ad spend. 6./ Editorial / Content plan strategy Editorial strategy involves planning and managing content creation that aligns with brand messaging and goals. It focuses on developing a coherent content calendar, targeting specific audiences, and crafting engaging, relevant content to build authority and trust. 7./ AI (Artificial Intelligence) As a Service The use of AI in digital marketing enhances decision-making and automation of tasks. AI applications include predictive analytics, personalized content delivery, chatbots for customer service.

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

Omtera is an award-winning consulting firm and trusted Contentsquare Partner, specializing in digital experience analytics, customer journey optimization, and data-driven growth strategies. With a team of experienced consultants, we help organizations harness the full potential of Contentsquare to deliver exceptional customer experiences, optimize digital journeys, and accelerate overall business performance. Service Offerings • Implementation & Onboarding: Seamless integration of Contentsquare into your digital ecosystem, ensuring rapid time-to-value and user adoption. • Behavioral Insights & Analysis: In-depth analysis of user interactions to identify friction points, uncover growth opportunities, and improve conversion rates. • Customized Dashboards & Reporting: Tailored dashboards aligned with business KPIs, empowering decision-makers with actionable insights. • User Journey Mapping & Optimization: End-to-end mapping of digital customer journeys to enhance engagement, retention, and satisfaction. • Training & Enablement: Hands-on training programs and best practices to empower internal teams with the skills to maximize Contentsquare’s impact. • Continuous Optimization & Strategic Support: Ongoing advisory services to ensure digital experience initiatives evolve with market trends and customer expectations. • Enterprise Integrations: Connecting Contentsquare with CRM, analytics, and marketing platforms to deliver a unified, data-driven ecosystem. Our Experience With a global footprint across 20+ countries, Omtera supports clients in industries such as Retail, Aviation, SaaS, Financial Services, E-Commerce, Gaming and more. Our approach combines deep technical expertise with customer-centric strategy, helping organizations transform behavioral data into measurable impact. Why Omtera? • Proven Expertise: Recognized for scaling Contentsquare solutions across complex, enterprise environments. • Actionable Insights: Trusted by leading brands to deliver clarity from data and drive customer-centric decisions. • End-to-End Support: From onboarding to continuous optimization, Omtera ensures long-term success. • Global Reach, Local Expertise: Multilingual support and experience across EMEA, enabling effective collaboration with diverse teams. With Omtera, businesses gain more than an implementation partner; they gain a strategic advisor committed to digital transformation and customer experience excellence with Contentsquare.

Our analytics is end-to-end: We measure from websites and mobile applications, to cash registers. We integrate analytical and marketing tools to make your investment more efficient, to improve the experience of your users and to achieve your business objectives.

Tribal Worldwide (www.tribalworldwide.com), a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal has expanded and been recognized well beyond its digital roots. By 2005, Tribal was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007, Tribal was the first “digital” agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. In 2013, Tribal won Agency of the Year at the 17th Annual Webby Awards garnering seven Webby Awards, one People's Voice Award and ten nominations. Today the agency continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today’s world. Tribal Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

Capgemini provides consulting, technology, and digital transformation services. It addresses clients’ opportunities in the world of cloud, digital, and platforms, as well as enables organizations to realize business ambitions through an array of services from strategy to operations.

RedEye is an AI-driven Marketing Automation platform fed by an incredibly powerful Customer Data Platform. Our purpose is simple - to constantly increase customer lifetime value for our clients. We do that by employing data driven strategies and unique technologies and solutions. This provides our clients with customer insight and data that drives highly personalised and successful cross channel communications that attract, engage and convert prospects and customers.

We're a specialist Experimentation Consultancy. The transformational power of continuous improvement and innovation through experimentation can be extraordinary. It’s our mission at Creative CX to help organisations of all shapes and sizes to establish highly effective customer experience and experimentation programmes that deliver exceptional results for their customers and the business.

We are a dedicated analytics and CRO agency that specialise in helping our clients weave data into the heart of their business. We want to be your partner in navigating this ever changing and complex data ecosystem. Our data enablement approach allows you to turn users into customers. We maximise revenue growth for clients and help them to engage their customers online through insight led optimisation of the online customer journey. Our team’s core focus is to deliver as big a performance uplift for your business as quickly as possible. We focus on a few core areas including site speed, Quantitative & UX Research, website testing, personalisation.

A DP6 é uma consultoria de inteligência e performance em marketing que aplica ciência e tecnologia na exploração de dados sobre os pontos de contato entre consumidores e marcas, para otimizar os negócios e os resultados. Aliada a tecnologias de ponta, utiliza sua experiência com mais de 500 projetos desenvolvidos, para contribuir com a maturidade digital das empresas e o desenvolvimento de uma cultura de marketing orientada a dados.

We are a digital marketing agency specializing in user experience, user journeys, conversion rate optimization and analytics. We Create, Optimize and Personalize Digital experiences. With our data driven approach, we work with our customers by putting ourselves in their users shoes to create online experiences that are relevant, persuasive and intelligent. Each client receives a team of digital experts which include - A project manager, strategist, analysts, user experience & design expert, together with a developer and a QA resource. We become an extension of your team! We are the perfect solution to help solve your digital problems and improve your conversion rate!