Solution Partners

Optimal Ways is an agency specialized in Digital Analytics for ecommerce and retail, which supports its clients in France and internationally, in French and English. Its mission is to enable ecommerce teams to make the right decisions thanks to reliable digital data. The agency is also a training center, which offers customized training paths. Created in 2011 by Nicolas Malo, Optimal Ways now has a dozen consultants and relies on a network of experts and partners around the world. Member of the 1% for the Planet collective, the agency is committed to a CSR approach and supports "retail for good" start-ups. For more information, visit www.optimalways.com.

For enterprising companies that want to grow or change, you've come to the right place. We are your strategic partner, the creators of your digital transformation, the architects of mind-blowing customer experiences. With our awesome digital solutions, you’ll be one step ahead of the competition. You’ll be ready to face the changes and challenges in this fast-paced world. We won’t just do what you ask. We dive deep into your organization, challenge your ambitions, and constantly bring everything back to the end-users: what do they think, want and need? That’s how we increase momentum and ensure you really make a difference. Sounds good? We haven’t even mentioned our main asset yet: our people. The Incentro team always puts a smile on your (inter)face!

Pegasus Consulting is a leading digital agency developing the Italian market for scale-up & startup SaaS companies in the Customer Experience solutions space.

We see “validation in every organization” as our mission and it is our job to help our customers in making better and faster decisions. To fulfil our job, we make use of (web) data and psychology in combination with business consultancy and change management. Together with our customers we look at sales funnels, customer journeys, customer behavior and company culture in order to improve conversion rates. By only focussing on optimization and behavior we are specialists in the marketplace. Our business is built on 4 pillars: 1. Conversion Optimization. We use AB-testing, growth-hacking and other techniques to validate ideas and marketing insights. All activities are based on data and the deep understanding of the psychology behind why people buy or convert. We use our in-house developed processes to come to unique experiments and great results. 2. Conversion Intelligence. Knowledge on customer behavior is one of the least developed areas in online marketing. We, however, see this as one of the most important areas in the validation process. Together with our customers we try to understand their customers. 3. Conversion Culture. We help our customers to embed validation in their organizational culture. We set up teams, structure and start processes around experiments, use workshops to share knowledge, and help with stakeholder management. Our primary focus is to create Operational Excellence in validation. All in order for organizations to grow in knowledge, people and business. 4. Conversion Academy. We want to spread the word (and knowledge). At our academy you can learn all about optimization. From using tools, statistics, UX-design and being data-driven to optimizing on the basis of psychology.

Founded in 2018 by passionate professionals and former members of major firms, the agency propels its clients to dazzling success, thanks to expertise that transcends conventional industry boundaries and deeply data-driven execution. With each project, the agency strives to break down the barriers between technical excellence and creativity, placing people at the heart of each collaboration. 1./ Conversion Optimization & Customer Experience Optimization Conversion Optimization focuses on increasing the percentage of visitors who perform desired actions on a website. A UX audit evaluates user experience aspects to identify barriers to conversion, providing insights for enhancements that improve user engagement and satisfaction. 2./ Web Analytics Web analytics involves the collection, reporting, and analysis of website data. The focus is on understanding and optimizing web usage to enhance user experience and effectiveness of online marketing campaigns. Tools like Google Analytics provide insights into traffic, engagement, and conversion metrics. 3./ Business Intelligence (BI) Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. BI tools facilitate the transformation of raw data into actionable insights, enabling informed decision-making and strategic planning across various business functions. 4./ SEO (Search Engine Optimization) SEO involves enhancing website visibility and organic search results through optimization of content, architecture, and link building. The goal is to increase traffic by improving rankings in search engine results pages (SERPs). 5./ Media Buying (SEO, SEA, Social Ads) Media buying in digital marketing encompasses the strategic purchasing of ad spaces across platforms including search engines (SEA) and social media (Social Ads). It aims to maximize the impact of ad campaigns through targeted exposure and optimized ad spend. 6./ Editorial / Content plan strategy Editorial strategy involves planning and managing content creation that aligns with brand messaging and goals. It focuses on developing a coherent content calendar, targeting specific audiences, and crafting engaging, relevant content to build authority and trust. 7./ AI (Artificial Intelligence) As a Service The use of AI in digital marketing enhances decision-making and automation of tasks. AI applications include predictive analytics, personalized content delivery, chatbots for customer service.

Bounteous partners with organizations to deliver best-in-class solutions. Drawing on our expertise in strategy, design, engineering, analytics, and marketing, we work in a way that considers the whole business for the long term. By engaging across disciplines, we collaborate with clients to create rich, relevant customer experiences that drive results. We built our business on pillars of integrity, discipline, and excellence. These values are reflected in our work and our culture; for the past 20 years, we have worked with global brands and innovative startups, bringing together diverse teams of talented people to change the way companies do business. As the digital space evolves, our team of problem solvers, design thinkers, and technology educators continues to bring passion and skill to everything we do.

We enable brands to connect data, technology & people to create unique customer experiences. With specific expertise in digital advertising, CRO, digital personalisation and marketing automation, we are uniquely placed to help our clients improve their ability to have a consistent and connected experience across channels for their customers.

Timberyard, a digital agency built on great working relationships, and an all-or-nothing commitment to results. We’re experts in composable commerce, allowing your digital channels to fly today, and flex to meet the challenges of tomorrow. We deliver expertise across: -Strategy, Business Design & Implementation -Customer Experience, Product Design, Digital Commerce Solutions & Ecommerce -Website Replatforming, Technical Consultancy, Software Design, Maintenance & Optimisation. Our team of specialists have hands-on experience in designing, building, scaling, and optimising digital services for the real-world challenges our clients face. We know what works because we've done it ourselves within businesses. We’re an outcome-focused team: curious, creative, and driven problem-solvers who care deeply about yielding quality results that deliver and scale. We work by your side to implement creative, flexible solutions that let your business grow, convert and thrive. Real People. Real Experience. Real Results.

CLIENT SERVICES When clients win, we win. Our service principle is singular: when clients win, we win. Simple in structure, consistent in quality, and laser focused on business outcomes, premium client service is our primary duty. Our clients benefit from our scale which represents $50B media billings in the global marketplace (COMvergence, 2019). MEDIA STRATEGY Strategy is sacrifice. Our focus is in engaging the consumers that matter most to our clients’ businesses. We have a modern and precise understanding of our audiences and the value brands can bring to them. As populations and consumers transform around the world, we make advertising work better through cultural and data-based insights and sound media strategies. MEDIA INVESTMENT Investment integrity is everything. Combined with GroupM’s global scale, our media investments – guided by brand safety, leading privacy principles and premium relationships – represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward. DATA SCIENCE Data future-proofed. We’re future-proofing our audience-based planning through “synthetic” data. While no silver bullet technology will meet every media challenge, our perspective on client data augmentation provides an alternative identity-based solution.

We are a “boutique” digital agency focused on e-commerce. As a tailor, we customize and sew our performance driven strategy on each client we partner with. In particular, we offer SEO, Digital Advertising, Digital Analytics, Conversion Marketing, Ecommerce & Digital Transformation Strategy services. We can make a difference for ambitious companies ready to grow and take advantage of huge opportunities provided by digital marketing and sales.

Les Sabliers is an invite only club with 400 C-Level executives from the largest French retail, insurance, e-commerce, banking, media and finance companies. The club does not include any vendors or sponsors. We act as a go-between for a handful of carefully selected corporate clients to accelerate relationships between them and members of the club.

Growing brands is a challenge that excites us. To unlock growth, you need a big picture perspective across the whole communications system. That’s why we pioneered Systems Thinking in media. As the trusted partner to more than 2000 brands globally, we are committed to keeping our clients at the forefront of a constantly evolving industry, whether that’s branding, performance or eCommerce. Through our cutting-edge technologies and unparalleled data, we don’t simply create automated processes – our experts combine our systems and technologies with a relentless focus on driving growth for our clients. It helps that we are one of the world’s top three global media networks, and part of GroupM and WPP. This gives us access to the richest data sets and the most robust benchmarks in the business. We use this data to power The System, our proprietary planning platform. Every day, this enables our 8,000 people – in 125 offices, across 100 markets – to unlock our clients’ growth potential for their brands.

We are conversion optimisers who help our clients use actual data instead of guesses. Armed with scientific methods, we reveal our customers’ growth potential and help them reach their business goals. Since the start, we’ve improved conversion in over 600 projects – and that’s something that we’re going to keep doing. Apart from having the best CRO experts in Sweden on our team, we’ve also started Sweden’s first CRO course “Conversion Manager” as well as the largest conversion and growth event in the Nordics – “Conversion Jam”. We currently have over 60 conversion heroes in our three different offices in Stockholm, Gothenburg and Oslo.

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company, part of dentsu. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. Our capabilities span people-based marketing disciplines: customer strategy, customer experience and personalization, customer relationship management, and enterprise technology services. Globally, Merkle is the only experience transformation consultancy founded on a heritage of customer identity, data, and performance, our 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists dream, do, and deliver. In Indonesia, our team has consisted of >80 experts with 100+ certifications from multiple principles (Adobe, Google, Salesforce, Contentsquare, AWS, etc), and throughout our journey, we already have achieved multiple recognitions, one of them being 2023 Campaign Southeast Asia Data Analytics Agency of the Year (in collaboration with Merkle SEA). For more information and thought leadership, visit www.merkle.com [https://www.merkle.com]

We are a dedicated team of highly experienced ecommerce professionals who believe we can make buying on the web a better experience than it currently is – for consumers and businesses alike. We focus on this every day, relentlessly. It’s what we do, and we are passionate about it. We know where we can add value and we know where we can’t. We advise honestly, with integrity, and with the benefit of experience. Our work is pioneering. It’s award winning. But more importantly, it’s results achieving. On a daily basis, we are increasing profits and growth for high volume transactional ecommerce clients. We are Endless Gain. Your strategic conversion optimisation partner.

The Level Access digital accessibility solution combines the most robust platform and deepest bench of accessibility expertise to help organizations create accessible and legally compliant websites, mobile apps, software, and other technology. We have supported the accessibility initiatives of thousands of organizations, from Fortune 500 enterprises to public sector and government agencies, educational institutions, and private sector businesses of all sizes.

Arke Is A Full-Service Experience Design and Technology Consultancy We exist to reimagine how brands connect with customers through memorable, meaningful, and measurable experiences Give us a goal, we'll get there together. Arke's unique approach (A.T.O.M.) ensures solutions address both the immediate and evolving needs of the business and its customers – in a more collaborative, flexible, and efficient fashion. Get better results by asking the right questions. The Advise stage is the foundation for our process. We begin with the end in mind. By asking the right questions, leveraging the appropriate tools, and building business alignment upfront, we ensure the solution leads to better engagement, better conversion, and better results. Reimagine your approach to digital. The Transform stage realigns customer needs, operations, and technologies to change the behavior of the business and its customers. This approach produces seamless end-to-end experiences that extend beyond the website creating more intimate connections and new revenue opportunities. It's little things that make the difference. In the Optimize stage, we leverage analytics, real-time testing, and experimentation to provide highly targeted and finely tuned customer experience enhancements that drive increased engagement and conversions. Closing the loop with performance data. Measurement is vital to understanding how your digital ecosystem is performing. In this stage, we aggregate data from multiple sources to make actionable insights, ensure the solutions are successfully meeting desired business metrics, and set a clear path for future success. Arke can enhance your customer experience strategy, resolve technology challenges, and help crush your business goals. Let's work together.

McCann Manchester leads the North of the UK as the number 1 integrated agency and is part of McCann Worldgroup, the Effie Index’s Most Creatively Effective Agency in the world. Positioned as the global centre of excellence for retail, we provide fully integrated marketing services for some the UK’s largest brands including digital acquisition and website design and development. We are one of a few organisations in the world with a Master Certified UX team and Certified Usability Analysts, specialising in e-commerce Conversion Research and User Experience Design. This is supported by a team of digital acquisition specialists to enable a truly integrated view of the customer journey experience .

Yoghurt Digital is a Sydney-based digital marketing agency specialising in conversion optimisation, user experience and SEO. We’ve built our entire agency on intimately understanding our client’s consumers and their online behaviour, balancing smart data insights and digital strategy to increase sales. With everything in the online world trackable and measurable, being “data driven” is no longer a buzz word but rather an essential lifestyle choice for us as an agency. Quite frankly, we love data. In fact, we’re so proud to call ourselves data driven that we even turned it into our company slogan: “A love affair with data. Not opinions.” We believe that brilliant digital work happens when cutting edge analysis and full-flavoured personality are brought together. Big agency experience. Small agency care. Small agency hustle. Some call this “synergy”. We call it Yoghurt. https://www.yoghurtdigital.com.au

Tribal Worldwide (www.tribalworldwide.com), a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal has expanded and been recognized well beyond its digital roots. By 2005, Tribal was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007, Tribal was the first “digital” agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. In 2013, Tribal won Agency of the Year at the 17th Annual Webby Awards garnering seven Webby Awards, one People's Voice Award and ten nominations. Today the agency continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today’s world. Tribal Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

Tryzens is an international digital commerce consultancy that take a holistic approach to growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists and technology experts are passionate about growing your business by implementing solutions that optimise performance across all channels. With offices in offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Sweaty Betty, Cotton On Group, R.M.Williams, Showpo and Liberty London to provide beginning to end services that help grow businesses and provide the best customer experiences.