Solution Partners

Optimal Ways is an agency specialized in Digital Analytics for ecommerce and retail, which supports its clients in France and internationally, in French and English. Its mission is to enable ecommerce teams to make the right decisions thanks to reliable digital data. The agency is also a training center, which offers customized training paths. Created in 2011 by Nicolas Malo, Optimal Ways now has a dozen consultants and relies on a network of experts and partners around the world. Member of the 1% for the Planet collective, the agency is committed to a CSR approach and supports "retail for good" start-ups. For more information, visit www.optimalways.com.

人に寄りそうデジタルマーケティング わたしたちは、生活者に対してより良い体験を提供することで、クライアントのビジネスを支援することができると考えています。 そのために必要なデータの収集から分析、そして活用までの各フェーズにおいて様々な支援が可能です。

A DP6 é uma consultoria de inteligência e performance em marketing que aplica ciência e tecnologia na exploração de dados sobre os pontos de contato entre consumidores e marcas, para otimizar os negócios e os resultados. Aliada a tecnologias de ponta, utiliza sua experiência com mais de 500 projetos desenvolvidos, para contribuir com a maturidade digital das empresas e o desenvolvimento de uma cultura de marketing orientada a dados.

We see “validation in every organization” as our mission and it is our job to help our customers in making better and faster decisions. To fulfil our job, we make use of (web) data and psychology in combination with business consultancy and change management. Together with our customers we look at sales funnels, customer journeys, customer behavior and company culture in order to improve conversion rates. By only focussing on optimization and behavior we are specialists in the marketplace. Our business is built on 4 pillars: 1. Conversion Optimization. We use AB-testing, growth-hacking and other techniques to validate ideas and marketing insights. All activities are based on data and the deep understanding of the psychology behind why people buy or convert. We use our in-house developed processes to come to unique experiments and great results. 2. Conversion Intelligence. Knowledge on customer behavior is one of the least developed areas in online marketing. We, however, see this as one of the most important areas in the validation process. Together with our customers we try to understand their customers. 3. Conversion Culture. We help our customers to embed validation in their organizational culture. We set up teams, structure and start processes around experiments, use workshops to share knowledge, and help with stakeholder management. Our primary focus is to create Operational Excellence in validation. All in order for organizations to grow in knowledge, people and business. 4. Conversion Academy. We want to spread the word (and knowledge). At our academy you can learn all about optimization. From using tools, statistics, UX-design and being data-driven to optimizing on the basis of psychology.

We are a customer-centric experimentation consultancy. Let’s start with data then build and execute A/B testing and personalization programs that pay off. Let’s create a user experience that turns customers into superfans.

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company, part of dentsu. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. Our capabilities span people-based marketing disciplines: customer strategy, customer experience and personalization, customer relationship management, and enterprise technology services. Globally, Merkle is the only experience transformation consultancy founded on a heritage of customer identity, data, and performance, our 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists dream, do, and deliver. In Indonesia, our team has consisted of >80 experts with 100+ certifications from multiple principles (Adobe, Google, Salesforce, Contentsquare, AWS, etc), and throughout our journey, we already have achieved multiple recognitions, one of them being 2023 Campaign Southeast Asia Data Analytics Agency of the Year (in collaboration with Merkle SEA). For more information and thought leadership, visit www.merkle.com [https://www.merkle.com]

BlastX Consulting provides strategic, digital experience advice and implementation services to help brands deepen customer relationships using data-driven insights to optimize the digital experience. Over the past 20 years, we have assembled a seasoned team of consultants with deep expertise and experience across a wide array of strategic, technical, and operational disciplines who share a passion for helping brands be customer-centric, creating strategies to enable the ultimate experience across touchpoints. We also embrace a set of core values and encourage teammates to “Make Your Mark”.

CLIENT SERVICES When clients win, we win. Our service principle is singular: when clients win, we win. Simple in structure, consistent in quality, and laser focused on business outcomes, premium client service is our primary duty. Our clients benefit from our scale which represents $50B media billings in the global marketplace (COMvergence, 2019). MEDIA STRATEGY Strategy is sacrifice. Our focus is in engaging the consumers that matter most to our clients’ businesses. We have a modern and precise understanding of our audiences and the value brands can bring to them. As populations and consumers transform around the world, we make advertising work better through cultural and data-based insights and sound media strategies. MEDIA INVESTMENT Investment integrity is everything. Combined with GroupM’s global scale, our media investments – guided by brand safety, leading privacy principles and premium relationships – represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward. DATA SCIENCE Data future-proofed. We’re future-proofing our audience-based planning through “synthetic” data. While no silver bullet technology will meet every media challenge, our perspective on client data augmentation provides an alternative identity-based solution.

In the real world, you don’t need big promises about transformation, or the endless “exploratories” that accompany them. You need progress. You need a clear path to new market share - today. You need better ways to leverage data across your organization. You need new products and experiences to be designed, built, deployed and improved in less time and with greater insight. Whatever creating new value looks like for your business, it won’t be accomplished through conversation alone. Transformation isn’t a process or a product. It’s an outcome - the result of a thousand steps in the same direction. Progress is what makes transformation possible. By combining deep industry expertise, data-intelligence, world-class engineering and seamless delivery, we’re setting out to prove why it’s time for a new approach to making progress.

We’re specialists in human behavior and sophisticated data analytics. For nearly 50 years, LRW has helped brands in almost 90 countries apply research and analytics to understand their customers and drive measurable business success. We strive to be refreshingly human strategic partners, uncovering real growth levers in strategy, communication, innovation, and experiences.

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion. Performance marketing focuses on measurable outcomes. It is judged based on campaign results, the value of your customer relationships, and loyalty earned against your marketing investment. A customer-focused approach that employs individualized targeting and personalized messaging is a key driver of performance. And a people-based marketing strategy takes that personalization to another level, delivering truly unique and tailored customer experiences in real time.

StratNXT, entité du groupe Labelium, est un cabinet de conseil en stratégie opérationnelle qui aide à améliorer la performance des marques et des fonds sur toute la chaine de valeur digitale. Notre proposition de valeur est de : o Créer un avantage concurrentiel pour les marques en transformant les insights (marche, conso, concurrence) en stratégies business et digitales o Optimiser la performance de l’ensemble du funnel digital en apportant une vision intégrée, quantifiées/scorées et priorisées au regard de vos enjeux business grâce a l’orchestration de l’ensemble des expertises du Groupe Labelium o Aider les marques à accélérer leurs projets en proposant une approche « Marketing as a service » capable d’accompagner de la définition à la mise en œuvre opérationnelle o Préparer les marques à appréhender les enjeux digitaux de demain via des approches d’acculturation et de formation Nous avons 6 méthodologies propriétaires activées par plus 30 clients en France, au UK et aux US

Since its 2004 inception, Sure Global Tech has developed Saudi expertise with international standards to provide technological and consultative solutions for a considerable number of public and private organizations in the country. By national talents, Sure provides services of software development, infrastructure, support and operation along with the digital transformation consultations and other SME-oriented products. Recently, Sure advanced two new fields i.e. FinTech which is embodied by its new company "SurePay"; and investing in promising startups.

Cognetik is an analytics and data science company that empowers digital leaders with insights to accelerate decision-making, improve digital experiences, and advance business transformation. Our team of thinkers and builders partner with the Fortune 1000 to help them chart a clear, confident, and data-driven path to gain a competitive advantage and increase revenue. Discover more about our services at https://www.cognetik.com/

Atoms is an experience design studio based in Milan, Padua and Arborea, focused on Research, Design and Development. Our studio crafts digital products and services, blending data and human needs to generate insights thanks to quantitative and qualitative research. We use cutting edge technologies to develop complex digital products with smooth interactions.

Pegasus Consulting is a leading digital agency developing the Italian market for scale-up & startup SaaS companies in the Customer Experience solutions space.

We are a digital marketing agency specializing in user experience, user journeys, conversion rate optimization and analytics. We Create, Optimize and Personalize Digital experiences. With our data driven approach, we work with our customers by putting ourselves in their users shoes to create online experiences that are relevant, persuasive and intelligent. Each client receives a team of digital experts which include - A project manager, strategist, analysts, user experience & design expert, together with a developer and a QA resource. We become an extension of your team! We are the perfect solution to help solve your digital problems and improve your conversion rate!

Founded in 2018 by passionate professionals and former members of major firms, the agency propels its clients to dazzling success, thanks to expertise that transcends conventional industry boundaries and deeply data-driven execution. With each project, the agency strives to break down the barriers between technical excellence and creativity, placing people at the heart of each collaboration. 1./ Conversion Optimization & Customer Experience Optimization Conversion Optimization focuses on increasing the percentage of visitors who perform desired actions on a website. A UX audit evaluates user experience aspects to identify barriers to conversion, providing insights for enhancements that improve user engagement and satisfaction. 2./ Web Analytics Web analytics involves the collection, reporting, and analysis of website data. The focus is on understanding and optimizing web usage to enhance user experience and effectiveness of online marketing campaigns. Tools like Google Analytics provide insights into traffic, engagement, and conversion metrics. 3./ Business Intelligence (BI) Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. BI tools facilitate the transformation of raw data into actionable insights, enabling informed decision-making and strategic planning across various business functions. 4./ SEO (Search Engine Optimization) SEO involves enhancing website visibility and organic search results through optimization of content, architecture, and link building. The goal is to increase traffic by improving rankings in search engine results pages (SERPs). 5./ Media Buying (SEO, SEA, Social Ads) Media buying in digital marketing encompasses the strategic purchasing of ad spaces across platforms including search engines (SEA) and social media (Social Ads). It aims to maximize the impact of ad campaigns through targeted exposure and optimized ad spend. 6./ Editorial / Content plan strategy Editorial strategy involves planning and managing content creation that aligns with brand messaging and goals. It focuses on developing a coherent content calendar, targeting specific audiences, and crafting engaging, relevant content to build authority and trust. 7./ AI (Artificial Intelligence) As a Service The use of AI in digital marketing enhances decision-making and automation of tasks. AI applications include predictive analytics, personalized content delivery, chatbots for customer service.

Growing brands is a challenge that excites us. To unlock growth, you need a big picture perspective across the whole communications system. That’s why we pioneered Systems Thinking in media. As the trusted partner to more than 2000 brands globally, we are committed to keeping our clients at the forefront of a constantly evolving industry, whether that’s branding, performance or eCommerce. Through our cutting-edge technologies and unparalleled data, we don’t simply create automated processes – our experts combine our systems and technologies with a relentless focus on driving growth for our clients. It helps that we are one of the world’s top three global media networks, and part of GroupM and WPP. This gives us access to the richest data sets and the most robust benchmarks in the business. We use this data to power The System, our proprietary planning platform. Every day, this enables our 8,000 people – in 125 offices, across 100 markets – to unlock our clients’ growth potential for their brands.

Conflux is a leading consulting firm in the field of user experience research and design. We assist companies in creating innovative products and services that drive significant business growth by utilizing a human-centered design approach. Our mission is to improve the experience for our clients and their end users, through careful analysis, conceptualization, and design. With our expertise and guidance, we help our clients achieve their business objectives. Our core capabilities include user research, usability testing, information architecture, interaction design, visual design and design strategy. Take your products and services to the next level with Conflux's specialized UX capabilities. Our services: • UX Assessment Improve your website or app's user experience with Conflux's comprehensive UX assessment. Our expert analysis uncovers optimization opportunities and sets your digital presence on the path to success • UX Analytics Unlock the full potential of your digital analytics with Conflux's expert UX analytics services. Our analysis of existing data and utilization of client tools provides a comprehensive understanding of user behavior, allowing for informed and effective optimization decisions. • Benchmark Analysis Stay ahead of the competition with Conflux's benchmark analysis. Our expert team evaluates and compares the most successful solutions within your industry, providing a comprehensive understanding of the state-of-the-art and a clear path for outperforming your competitors. • User Interview Services Gain valuable insights from your target users with Conflux's user interview services, including video interviews, think-aloud exercises, and needs assessment. • UX Consultancy Services - Elevate your UX design with Conflux's consultancy services, including proposal development for the UX design of a service. • Design System Manager (DSM) Services Streamline your design process with Conflux's DSM services, including the creation of a design system, style guide, pattern library, and best practices for its continued evolution. • UX/UI Design Implementation Ensure a successful implementation with Conflux's UX/UI design services, including iterative design sprints, requirements gathering, and final interactive design ready for development handoff. • And More Maximize the potential of your project with Conflux's wide range of techniques, including over 25 options that can be tailored to your specific needs and guidance through the complexity of UX research.

Les Sabliers is an invite only club with 400 C-Level executives from the largest French retail, insurance, e-commerce, banking, media and finance companies. The club does not include any vendors or sponsors. We act as a go-between for a handful of carefully selected corporate clients to accelerate relationships between them and members of the club.