Solution Partners

Optimal Ways is an agency specialized in Digital Analytics for ecommerce and retail, which supports its clients in France and internationally, in French and English. Its mission is to enable ecommerce teams to make the right decisions thanks to reliable digital data. The agency is also a training center, which offers customized training paths. Created in 2011 by Nicolas Malo, Optimal Ways now has a dozen consultants and relies on a network of experts and partners around the world. Member of the 1% for the Planet collective, the agency is committed to a CSR approach and supports "retail for good" start-ups. For more information, visit www.optimalways.com.

Les Sabliers is an invite only club with 400 C-Level executives from the largest French retail, insurance, e-commerce, banking, media and finance companies. The club does not include any vendors or sponsors. We act as a go-between for a handful of carefully selected corporate clients to accelerate relationships between them and members of the club.

Founded in 2018 by passionate professionals and former members of major firms, the agency propels its clients to dazzling success, thanks to expertise that transcends conventional industry boundaries and deeply data-driven execution. With each project, the agency strives to break down the barriers between technical excellence and creativity, placing people at the heart of each collaboration. 1./ Conversion Optimization & Customer Experience Optimization Conversion Optimization focuses on increasing the percentage of visitors who perform desired actions on a website. A UX audit evaluates user experience aspects to identify barriers to conversion, providing insights for enhancements that improve user engagement and satisfaction. 2./ Web Analytics Web analytics involves the collection, reporting, and analysis of website data. The focus is on understanding and optimizing web usage to enhance user experience and effectiveness of online marketing campaigns. Tools like Google Analytics provide insights into traffic, engagement, and conversion metrics. 3./ Business Intelligence (BI) Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. BI tools facilitate the transformation of raw data into actionable insights, enabling informed decision-making and strategic planning across various business functions. 4./ SEO (Search Engine Optimization) SEO involves enhancing website visibility and organic search results through optimization of content, architecture, and link building. The goal is to increase traffic by improving rankings in search engine results pages (SERPs). 5./ Media Buying (SEO, SEA, Social Ads) Media buying in digital marketing encompasses the strategic purchasing of ad spaces across platforms including search engines (SEA) and social media (Social Ads). It aims to maximize the impact of ad campaigns through targeted exposure and optimized ad spend. 6./ Editorial / Content plan strategy Editorial strategy involves planning and managing content creation that aligns with brand messaging and goals. It focuses on developing a coherent content calendar, targeting specific audiences, and crafting engaging, relevant content to build authority and trust. 7./ AI (Artificial Intelligence) As a Service The use of AI in digital marketing enhances decision-making and automation of tasks. AI applications include predictive analytics, personalized content delivery, chatbots for customer service.

Niji, composed of 1400 experts, support its clients from idea to reality. Niji combines consulting, design and software development in a single value chain. Consulting firm (customer relationship, business strategy, operational efficiency, IT agility, Due Dill, M&A strategy) Design Agency (communication strategy, Content, experience design, Data Analytics, UX-UI) Digital Factory (Web/Mobile, Data, DevOps, Testing, multiCloud Salesforce integration, APIsation, Mulesoft) Localisation : Paris, Rennes, Nantes, Bordeaux, Lyon, Lille and Singapour.

Founded in 2000, Beijaflore is a consulting firm specialising in digital strategy with an international presence and offices in Paris, Brussels, Rio de Janeiro, Sao Paulo and New York. The Group has brought together over 1,250 employees around a single mission: operationally supporting organisations in building, securing and enhancing our multi-sector clients’ digital strategies.

As the original performance marketing agency, Performics converts consumer intent into revenue for the world's most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalized digital experiences across paid, owned and earned media. RECMA recognized Performics as one of its Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com. Demand Performance.

We amplify your marketing through technology! Programmads manages the integration of AdTech & MarTech tools. Based in Brussels and Paris with EMEA coverage, Programmads offers its clients (advertisers & marketing agencies) full support around the tools of Digital Marketing. Its objective is to improve the results of marketing actions thanks to technology such as Contentsquare, Google Analytics, Tealium, Programmatic Solutions such as DV360, SA360, Campaign Manager, Adform, CRO solutions such as Google Optimize, Tag & Audience Management via Tag Manager, Dashboard, etc.

Referral Partner en Latam para la plataforma de Experiencia Analytics Contentsquare

BOOST YOUR CONVERSIONS Drawing on a unique comprehensive methodology and a strong client collaboration, we at Conversion&Co leave no stone unturned to improve your conversion rates and assist you with their optimisation. Landing pages, navigation, ergonomics, product presentation, sales funnel... The opportunities to improve your website's performance are limitless. Our holistic approach allows us to address the optimisation of your conversion rates in a methodical way.

Conflux is a leading consulting firm in the field of user experience research and design. We assist companies in creating innovative products and services that drive significant business growth by utilizing a human-centered design approach. Our mission is to improve the experience for our clients and their end users, through careful analysis, conceptualization, and design. With our expertise and guidance, we help our clients achieve their business objectives. Our core capabilities include user research, usability testing, information architecture, interaction design, visual design and design strategy. Take your products and services to the next level with Conflux's specialized UX capabilities. Our services: • UX Assessment Improve your website or app's user experience with Conflux's comprehensive UX assessment. Our expert analysis uncovers optimization opportunities and sets your digital presence on the path to success • UX Analytics Unlock the full potential of your digital analytics with Conflux's expert UX analytics services. Our analysis of existing data and utilization of client tools provides a comprehensive understanding of user behavior, allowing for informed and effective optimization decisions. • Benchmark Analysis Stay ahead of the competition with Conflux's benchmark analysis. Our expert team evaluates and compares the most successful solutions within your industry, providing a comprehensive understanding of the state-of-the-art and a clear path for outperforming your competitors. • User Interview Services Gain valuable insights from your target users with Conflux's user interview services, including video interviews, think-aloud exercises, and needs assessment. • UX Consultancy Services - Elevate your UX design with Conflux's consultancy services, including proposal development for the UX design of a service. • Design System Manager (DSM) Services Streamline your design process with Conflux's DSM services, including the creation of a design system, style guide, pattern library, and best practices for its continued evolution. • UX/UI Design Implementation Ensure a successful implementation with Conflux's UX/UI design services, including iterative design sprints, requirements gathering, and final interactive design ready for development handoff. • And More Maximize the potential of your project with Conflux's wide range of techniques, including over 25 options that can be tailored to your specific needs and guidance through the complexity of UX research.

Arke Is A Full-Service Experience Design and Technology Consultancy We exist to reimagine how brands connect with customers through memorable, meaningful, and measurable experiences Give us a goal, we'll get there together. Arke's unique approach (A.T.O.M.) ensures solutions address both the immediate and evolving needs of the business and its customers – in a more collaborative, flexible, and efficient fashion. Get better results by asking the right questions. The Advise stage is the foundation for our process. We begin with the end in mind. By asking the right questions, leveraging the appropriate tools, and building business alignment upfront, we ensure the solution leads to better engagement, better conversion, and better results. Reimagine your approach to digital. The Transform stage realigns customer needs, operations, and technologies to change the behavior of the business and its customers. This approach produces seamless end-to-end experiences that extend beyond the website creating more intimate connections and new revenue opportunities. It's little things that make the difference. In the Optimize stage, we leverage analytics, real-time testing, and experimentation to provide highly targeted and finely tuned customer experience enhancements that drive increased engagement and conversions. Closing the loop with performance data. Measurement is vital to understanding how your digital ecosystem is performing. In this stage, we aggregate data from multiple sources to make actionable insights, ensure the solutions are successfully meeting desired business metrics, and set a clear path for future success. Arke can enhance your customer experience strategy, resolve technology challenges, and help crush your business goals. Let's work together.

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion. Performance marketing focuses on measurable outcomes. It is judged based on campaign results, the value of your customer relationships, and loyalty earned against your marketing investment. A customer-focused approach that employs individualized targeting and personalized messaging is a key driver of performance. And a people-based marketing strategy takes that personalization to another level, delivering truly unique and tailored customer experiences in real time.

RedEye is an AI-driven Marketing Automation platform fed by an incredibly powerful Customer Data Platform. Our purpose is simple - to constantly increase customer lifetime value for our clients. We do that by employing data driven strategies and unique technologies and solutions. This provides our clients with customer insight and data that drives highly personalised and successful cross channel communications that attract, engage and convert prospects and customers.

Tinext is a Digital Experience Agency that transforms clients' digitisation needs into concrete projects. Tinext consultants provide digital advisory services on planning and executing end-to-end customer journeys across digital channels. The core of Tinext expertise lies in the delivery of projects to enhance digital customer experiences, providing solutions by introducing new technologies or connecting with existing tools, breaking silos and transferring expertise.

Jellyfish is your digital partner. Our experience brings the right insight, technology and teamwork together to create outstanding digital experiences. Every time. We partner with clients all over the world to create perfect digital journeys. Through our close partnership with Google, we are growing what we do and how we do it.

Growing brands is a challenge that excites us. To unlock growth, you need a big picture perspective across the whole communications system. That’s why we pioneered Systems Thinking in media. As the trusted partner to more than 2000 brands globally, we are committed to keeping our clients at the forefront of a constantly evolving industry, whether that’s branding, performance or eCommerce. Through our cutting-edge technologies and unparalleled data, we don’t simply create automated processes – our experts combine our systems and technologies with a relentless focus on driving growth for our clients. It helps that we are one of the world’s top three global media networks, and part of GroupM and WPP. This gives us access to the richest data sets and the most robust benchmarks in the business. We use this data to power The System, our proprietary planning platform. Every day, this enables our 8,000 people – in 125 offices, across 100 markets – to unlock our clients’ growth potential for their brands.

For enterprising companies that want to grow or change, you've come to the right place. We are your strategic partner, the creators of your digital transformation, the architects of mind-blowing customer experiences. With our awesome digital solutions, you’ll be one step ahead of the competition. You’ll be ready to face the changes and challenges in this fast-paced world. We won’t just do what you ask. We dive deep into your organization, challenge your ambitions, and constantly bring everything back to the end-users: what do they think, want and need? That’s how we increase momentum and ensure you really make a difference. Sounds good? We haven’t even mentioned our main asset yet: our people. The Incentro team always puts a smile on your (inter)face!

Making Science is an international technology and marketing consultancy specialist in e-commerce and digital transformation. The markets in which Making Science operates are digital advertising, data analytics, e-commerce and the cloud, all of which are experiencing high growth rates.

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

MeasureWorks: Your Partner in Digital Excellence We are Innovators, frontrunners, & collaborators MeasureWorks is a team that believes web performance is a fundamental requirement for every user interaction on web, device, or connectivity layer. We deliver fast user experiences; you receive higher transaction volume. Our mission is to empower our customers with a top-performance mindset We see it as our mission to empower our customers and their ecosystem partners to create a performance mindset and deliver fast, responsive, and available user experiences to their end-users. We help you manage, optimize, and deliver optimal performance continuously. With online services exploding and attention as the most valuable currency, having a strategy for outstanding customer service is vital for survival. Performance will be the key to success. We have a variety of services to complement Contentsquare among: • Full Stack Observability • Business Process Monitoring • Release Quality Assurance • Performance Testing • Performance Optimization

Every day, you make decisions about your company’s online customer experience. These affect both its success and growth. We believe, as we're sure you do too, that it’s best to base these decisions on data and experimentation, rather than guesswork and intuition. That’s why ClickValue is here to help instil an ‘experimentation mindset’ and help you grow and give your customers the experience they deserve.