Solution Partners

McCann Manchester leads the North of the UK as the number 1 integrated agency and is part of McCann Worldgroup, the Effie Index’s Most Creatively Effective Agency in the world. Positioned as the global centre of excellence for retail, we provide fully integrated marketing services for some the UK’s largest brands including digital acquisition and website design and development. We are one of a few organisations in the world with a Master Certified UX team and Certified Usability Analysts, specialising in e-commerce Conversion Research and User Experience Design. This is supported by a team of digital acquisition specialists to enable a truly integrated view of the customer journey experience .

Tryzens is an international digital commerce consultancy that take a holistic approach to growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists and technology experts are passionate about growing your business by implementing solutions that optimise performance across all channels. With offices in offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Sweaty Betty, Cotton On Group, R.M.Williams, Showpo and Liberty London to provide beginning to end services that help grow businesses and provide the best customer experiences.

Biglight is an Experience Design Agency that helps brands shape digital transformation strategies that are rooted in a profound understanding of customers needs. We design distinctive and engaging digital experiences that meet those needs and deliver business growth. To do this we balance our curiosity and creativity with data, insight, experimentation and measurement. Biglight's clients include Asda, Boden, Halfords, The North Face, Timberland, Vans and Wilko.

Hi, My goal for your brand and service is to drive traffic and conversions using AI alongside my experience. By choosing my brand and service, you will be collaborating with a dedicated tech expert and marketing guru.

Internetrix is an award-winning Australian data and technology company that works on the forefront of innovation. Our mission is to empower our partners to do better business through Data Science, Digital Analytics, and Digital Transformation. Through 20 years of experience we have learnt that to get the best results, you need a digital transformation partner who understands data and technology from the inside. This rings true for our hundreds of partners that trust us with their data and technology throughout Australia, New Zealand, China, Japan and Europe.

CLIENT SERVICES When clients win, we win. Our service principle is singular: when clients win, we win. Simple in structure, consistent in quality, and laser focused on business outcomes, premium client service is our primary duty. Our clients benefit from our scale which represents $50B media billings in the global marketplace (COMvergence, 2019). MEDIA STRATEGY Strategy is sacrifice. Our focus is in engaging the consumers that matter most to our clients’ businesses. We have a modern and precise understanding of our audiences and the value brands can bring to them. As populations and consumers transform around the world, we make advertising work better through cultural and data-based insights and sound media strategies. MEDIA INVESTMENT Investment integrity is everything. Combined with GroupM’s global scale, our media investments – guided by brand safety, leading privacy principles and premium relationships – represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward. DATA SCIENCE Data future-proofed. We’re future-proofing our audience-based planning through “synthetic” data. While no silver bullet technology will meet every media challenge, our perspective on client data augmentation provides an alternative identity-based solution.

The imaginative application of art and science. AKQA is a design and communications company that employs 2,200 professionals in 29 studios across five continents. Awarded two Cannes Lion Grand Prix’s in 2019, and recently named by Gartner and Forrester as one of the world’s leading experience design and innovation agencies.

Atoms is an experience design studio based in Milan, Padua and Arborea, focused on Research, Design and Development. Our studio crafts digital products and services, blending data and human needs to generate insights thanks to quantitative and qualitative research. We use cutting edge technologies to develop complex digital products with smooth interactions.

Welyft is a data-marketing agency that helps brands deliver an exceptional customer experience through data & experimentation (A/B testing, personalization, user testing, UX). Our vision? We believe in optimizing the overall user experience that puts the user at the center to adapt to their needs and journeys. We help our clients to offer personalized and consistent experiences across their various touchpoints (websites, apps, emails, notifications, physical stores). Now more than ever, users are waiting for these new interactions and personalization tools have multiplied, we are here to turn this idea into reality 🙂 How do we put this into practice? By following 4 axes! 1 - Experimentation & CRO: - A/B testing - MVT testing - Personalization - Usability testing - User testing 2 - Data & Analytics - Data-analytics - Tracking lan - Server-side - Analysis automation - Dashboard - Privacy & CMPs 3 - Research & Audit - Conversion audit - Web-analysis - Customer journey audit - Web-performance audit - Accessibility audit 4 - Upskilling & Training - Analytics tools - Product discovery - Dashboarding - Attribution - Eco-design 💭 We have a dream, to make the customer experience UNIQUE and INDIVIDUALIZED!

You’ve got a vision. A marketing journey that connects with your customers on a personal level. Builds real relationships. And drives consistent growth for your business. But turning that vision into reality? That’s the hard part. Campaigns fall flat, and you’re not sure what went wrong. You bring in agencies, but they can’t execute. And the customer experience you dreamed of feels out of reach. That’s why we built Smart Panda Labs. We bridge the gap between marketing goals and technical execution for companies like Wyndham, AdventHealth, and Related – and build digital experiences that drive millions in new revenue.

Capgemini provides consulting, technology, and digital transformation services. It addresses clients’ opportunities in the world of cloud, digital, and platforms, as well as enables organizations to realize business ambitions through an array of services from strategy to operations.

Founded in 2018 by passionate professionals and former members of major firms, the agency propels its clients to dazzling success, thanks to expertise that transcends conventional industry boundaries and deeply data-driven execution. With each project, the agency strives to break down the barriers between technical excellence and creativity, placing people at the heart of each collaboration. 1./ Conversion Optimization & Customer Experience Optimization Conversion Optimization focuses on increasing the percentage of visitors who perform desired actions on a website. A UX audit evaluates user experience aspects to identify barriers to conversion, providing insights for enhancements that improve user engagement and satisfaction. 2./ Web Analytics Web analytics involves the collection, reporting, and analysis of website data. The focus is on understanding and optimizing web usage to enhance user experience and effectiveness of online marketing campaigns. Tools like Google Analytics provide insights into traffic, engagement, and conversion metrics. 3./ Business Intelligence (BI) Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. BI tools facilitate the transformation of raw data into actionable insights, enabling informed decision-making and strategic planning across various business functions. 4./ SEO (Search Engine Optimization) SEO involves enhancing website visibility and organic search results through optimization of content, architecture, and link building. The goal is to increase traffic by improving rankings in search engine results pages (SERPs). 5./ Media Buying (SEO, SEA, Social Ads) Media buying in digital marketing encompasses the strategic purchasing of ad spaces across platforms including search engines (SEA) and social media (Social Ads). It aims to maximize the impact of ad campaigns through targeted exposure and optimized ad spend. 6./ Editorial / Content plan strategy Editorial strategy involves planning and managing content creation that aligns with brand messaging and goals. It focuses on developing a coherent content calendar, targeting specific audiences, and crafting engaging, relevant content to build authority and trust. 7./ AI (Artificial Intelligence) As a Service The use of AI in digital marketing enhances decision-making and automation of tasks. AI applications include predictive analytics, personalized content delivery, chatbots for customer service.

We see “validation in every organization” as our mission and it is our job to help our customers in making better and faster decisions. To fulfil our job, we make use of (web) data and psychology in combination with business consultancy and change management. Together with our customers we look at sales funnels, customer journeys, customer behavior and company culture in order to improve conversion rates. By only focussing on optimization and behavior we are specialists in the marketplace. Our business is built on 4 pillars: 1. Conversion Optimization. We use AB-testing, growth-hacking and other techniques to validate ideas and marketing insights. All activities are based on data and the deep understanding of the psychology behind why people buy or convert. We use our in-house developed processes to come to unique experiments and great results. 2. Conversion Intelligence. Knowledge on customer behavior is one of the least developed areas in online marketing. We, however, see this as one of the most important areas in the validation process. Together with our customers we try to understand their customers. 3. Conversion Culture. We help our customers to embed validation in their organizational culture. We set up teams, structure and start processes around experiments, use workshops to share knowledge, and help with stakeholder management. Our primary focus is to create Operational Excellence in validation. All in order for organizations to grow in knowledge, people and business. 4. Conversion Academy. We want to spread the word (and knowledge). At our academy you can learn all about optimization. From using tools, statistics, UX-design and being data-driven to optimizing on the basis of psychology.

As the original performance marketing agency, Performics converts consumer intent into revenue for the world's most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalized digital experiences across paid, owned and earned media. RECMA recognized Performics as one of its Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com. Demand Performance.

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

Tribal Worldwide (www.tribalworldwide.com), a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal has expanded and been recognized well beyond its digital roots. By 2005, Tribal was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007, Tribal was the first “digital” agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. In 2013, Tribal won Agency of the Year at the 17th Annual Webby Awards garnering seven Webby Awards, one People's Voice Award and ten nominations. Today the agency continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today’s world. Tribal Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

Strategy, Digital and Data are inseparable today. For 20 years, Equancy has been supporting its clients in their growth strategies around digital and data transformations. From the design and architecture of data services and applications to the identification and implementation of use cases and the setting up of data governance, we combine a thorough understanding of your business challenges with expertise in the use of data and new technologies. As our client references show, we support your ambitions internationally and in all business sectors.

Our analytics is end-to-end: We measure from websites and mobile applications, to cash registers. We integrate analytical and marketing tools to make your investment more efficient, to improve the experience of your users and to achieve your business objectives.

人に寄りそうデジタルマーケティング わたしたちは、生活者に対してより良い体験を提供することで、クライアントのビジネスを支援することができると考えています。 そのために必要なデータの収集から分析、そして活用までの各フェーズにおいて様々な支援が可能です。

Our main focus is to help companies to develop their own potential, exploring the various opportunities provided by technological innovation and by new model to support decision-making processes. Our offering has been developed according to a diversification and specialization strategy, with the aim of responding to the needs of an ever-changing market.

Optimal Ways is an agency specialized in Digital Analytics for ecommerce and retail, which supports its clients in France and internationally, in French and English. Its mission is to enable ecommerce teams to make the right decisions thanks to reliable digital data. The agency is also a training center, which offers customized training paths. Created in 2011 by Nicolas Malo, Optimal Ways now has a dozen consultants and relies on a network of experts and partners around the world. Member of the 1% for the Planet collective, the agency is committed to a CSR approach and supports "retail for good" start-ups. For more information, visit www.optimalways.com.