- Digital Experience Analytics - DXA
- Business Intelligence
- Enterprise
- Pro
Developed by: Contentsquare
About 6Sense
6sense revolutionizes how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.
6Sense and Contentsquare
6sense uncovers unknown visitor buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. Leverage 6sense Insights data directly within Contentsquare for deeper segmentation of visitors based on company, industry, and more.
Brands need to deliver customer-centric digital experiences that showcase the right content to the right buyer. However, determining which segments visitors belong to, what content they engage with, and understanding how personalized campaigns perform is challenging.
With Contentsquare + 6sense, prioritize which B2B market segments will benefit most from personalized and contextualized digital experiences and provides a deep understanding of which content is working and which is not. Visualize, quantify and validate the effectiveness of your 6sense-powered personalized campaigns.
Use cases
- Prioritize your personalization efforts
Prioritize which B2B market segments will benefit most from personalized digital experience campaigns. Create segments in Contentsquare based on 6sense-provided insights such as Company Name, Industry, Company Size to uncover which segments are most ripe for personalization campaigns.
- Create stronger hypotheses
Visualize exactly how each B2B market segment interacts with your content differently. Leverage this newfound understanding to create personalization campaign hypotheses that are more likely to drive increased conversions.
- Quantify impact
Quantify the impact that the unique behaviors of each B2B segment are having on your performance metrics and create campaigns that address the root-cause of any unintended visitor behaviors or digital experience issues.
- Validate effectiveness
Leverage Contentsquare’s segmentation capabilities to validate the effectiveness of your B2B personalization campaigns and quantify the impact they are having on your company’s bottom line.