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Bloomreach

Combine Contentsquare and Bloomreach insights to deliver more personalized experiences and further analyze and quantify the impact on your digital experience metrics.

Resources
Contentsquare Products
  • Digital Experience Analytics - DXA
  • Digital Experience Monitoring Analytics - DEM
  • Voice of Customer - VoC
Technology Partner Categories
  • A/B Testing
  • CDP
  • Personalization
Type of Plan
  • Enterprise
  • Pro
Support

Developed by: Contentsquare

Support Email: partnerships@contentsquare.com

About Bloomreach

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.

Bloomreach and Contentsquare

Contentsquare’s two-way integration with Bloomreach Engagement adds unique insights from Contentsquare to customer profiles in Bloomreach allowing you to trigger more personalized actions.  Further, surface  Bloomreach Segments within Contentsquare for deeper analysis of your customer experience and uncover the impact your campaigns have on your site metrics. 

Bloomreach creates omni-channel campaigns that treat customers the way they expect to be treated.  How can targeting capabilities be enriched based on customer intent?  How can customers be re-engaged that suffered from frustration and friction in the digital experience?  And how can "the why" behind campaign performance be better understood?"

Improve the relevance and conversion rates of your email, SMS, in-app, and web notification campaigns based on your customers intent and digital experience in real time. Further, leverage Bloomreach data within Contentsquare to analyze and quantify the impact your campaigns have on the bottom line—while uncovering why.

Media

Deliver hyper-personalized marketing campaigns
Conduct deeper analysis of campaign performance
Understand how and why your customers behave differently

Use cases

  • Deliver hyper-personalized marketing campaigns

    Leverage Contentsquare’s real-time behavioral signals to send personalized cart recovery emails or SMS, reactivation campaigns, in-app messages, or in-session banners and notifications that empathize with any digital experience issues or frustrations that customers experienced.

  • Conduct deeper analysis of campaign performance

    Layer Bloomreach Segment data within Contentsquare to reveal why one campaign outperformed the other. Leverage side-by-side Zone-based Heatmaps and Session Replays to compare user behavior and reveal why one campaign variant won or lost.

  • Understand how and why your customers behave differently

    Leverage Contentsquare to uncover why one Bloomreach segment of users behaves differently from others. Then quantify how those differences impact your bottom line and action accordingly.

  • Quantify and optimize how campaigns are performing

    Leverage Bloomreach segment data in Contentsquare to surface the conversion and revenue impact of your campaigns—further conduct a deep dive analysis to uncover why—allowing you to iterate based on newfound understandings of your customers.