Build hyper-personalized marketing campaigns by enriching Braze with Contentsquare’s behavioral experience insights.
Developed by: Contentsquare
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.
By surfacing Contentsquare’s experience insights within Braze, Marketing and Customer Experience teams can target and hyper-personalize messages to maximize response rates, conversion rates, and recover customers that encountered digital experience issues.
Braze lets you create messaging campaigns that treat customers as individuals. However, personalizing messaging based on customers’ behaviors, and intent, as well as identifying and targeting customers who suffered experience issues is a challenge.
Leverage Contentsquare experience insights to multiply the bottom-line revenue driven by your investment in Braze. Improve relevance and conversion rates of your campaigns by targeting messages based on your customers’ behaviors, feelings and intent, whether that be happiness, frustration or anything in between.
Send contextualized cart recovery emails, push notifications, SMS, in app or in-session messages that empathize with any digital experience issues or frustrations that customers experienced.
Increase open and conversion rates by sending push notifications with the right message at the right time based on your customer’s behavior.
Go from a flat to a 3-dimensional understanding of customer intent vs actual experience. Create specific audiences in Braze based on key behavioral, frustration, and intent data. Then build automations and behavioral triggers in Braze.