Cloudinary

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 7,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions. For more information, visit www.cloudinary.com.

The integration between Contentsquare and Cloudinary will allow you to analyze the usage of your Cloudinary videos and its impact on your website metrics such as engagement, conversions, etc. In Contentsquare, you can segment all sessions by a video's view duration video, whether it was started, completed, paused, seeked, and more.

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to its audience. Leverage the Cloudinary integration to:

• Uncover the impact video is having on engagement, conversion rates, and other site metrics
• Gain insight into the best timing and placement of videos in your customer journey
• Determine whether a specific product category would benefit from video vs others that won’t. 
• Uncover the optimal video duration for different audiences, segments, or page types so you can produce and display videos that drive better outcomes.