- Call Center
Developed by: Contentsquare
About Dexem
Dexem is a global Call Tracking leader who helps data-driven marketers to attribute inbound phone calls to their digital campaigns & marketing investments. By associating calls with ads, traffic sources, keywords & Web pages that drive them, marketing teams get accurate data to manage and optimize their marketing ROI.
Dexem and Contentsquare
The Dexem integration allows you to get call tracking data from Dexem into Contentsquare to link inbound phone calls with online journeys and conversions.
Use cases
- Uncover journey's leading up to phone calls
In Contentsquare, easily create a segment based on Dexem data to visualize and analyze the online behavior of users who made a phone call.
- Identify campaigns that drive phone calls
Leverage the integration with Dexem to highlight ads, traffic sources, keywords, and visitor journeys that drove leads to pick up the phone.
- Understand the entire journey
Are visitors really leaving your website or are they calling you instead? Complete journeys with phone calls to get the real picture.