- Digital Experience Analytics - DXA
- Digital Experience Monitoring Analytics - DEM
- Voice of Customer - VoC
- A/B Testing
- Personalization
- Enterprise
- Pro
About Dynamic Yield by Mastercard
Dynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and Digital teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, and ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value. Dynamic Yield operates as a standalone SaaS business under Mastercard’s Data & Services division.
Dynamic Yield by Mastercard and Contentsquare
- Access Zone Analytics Reports to correctly attribute conversions and revenue to the successful elements of your personalization campaigns.
- Obtain proprietary behavioral metrics for every element on the page to cast light on the page’s average scroll reach and each element’s engagement levels.
- Use conversion funnels and journey analytics to understand how every experience impacted your customers’ journey across your digital properties.
Use cases
- Reveal why one campaign outperformed the other
Compare and contrast user behavior side-by-side and reveal why one campaign variant won or lost. Build more effective A/B tests, personalization campaigns, and redesigns with behavioral insights.
- Understand how and why your customers behave differently
Uncover why one segment of users behaves differently from others. Analyze and quantify the impact of your campaigns with contextualized insights to act accordingly.
- Optimize user experience in real-time
Unearth actionable insights in real-time to make necessary adjustments in your personalization strategy that will ultimately improve business results.