- Digital Experience Analytics - DXA
- Digital Experience Monitoring Analytics - DEM
- Voice of Customer - VoC
- A/B Testing
- Email Marketing
- Personalization
- Voice of Customer
- Enterprise
- Pro
About Insider
Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by Artificial Intelligence, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.
"Our partnership with Contentsquare will help brands understand the 'why' behind every experience and deliver superior customer experiences.”
Insider and Contentsquare
Contentsqaure's integration with Insider allows customers to access an even deeper understanding of user behavior, and a nuanced picture of the customer experience every step of the way. Contentsquare’s unique engagement and revenue metrics add a critical layer to Insider’s segmentation capabilities, enabling teams to deploy more effective personalization and get a greater return on experience. As brands race to deliver friction-free experiences to their hyperconnected customers, Contentsquare and Insider help digital teams identify and reverse frustration along the customer journey.
Use cases
- Prioritize your roadmap
Contentsquare Insights surfaces the correlations between your experience issues and the impact they're having on your conversion rates and revenue. Leverage insights from Contentsquare to uncover top opportunities for experimentation and personalization and create tests and personalization campaigns that are more likely to drive a significant improvement in revenue.
- Build better hypotheses
Use Contentsquare's insights to understand your customer's digital body language to build experiment hypotheses and test designs that are more likely to address the root cause of less than ideal conversion rates. Build a pipeline of robust, data-driven experiments and personalization campaigns that are more likely to drive an uplift in conversion and revenue.
- Understand why your tests and personalization campaigns are winning or losing
Look back at test and personalization campaign results to understand the nuances in behavior across variations that ultimately resulted in your variation winning or losing. Leverage session replay and side-by-side zoning analysis to validate the impact that each element within your variations had on your engagement, conversion, and revenue. Use these insights to build evidence-based follow-up experiments that are more likely to drive significant impact and lift in your conversion rates.