About Kameleoon
Kameleoon works with over 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver exceptional digital experiences and products to their customers.
Featured in the Q4 2020 Forrester Wave, Kameleoon’s powerful and easy-to-use A/B testing, full stack, and AI-powered personalization solutions help marketers, product owners, and developers maximize customer engagement and conversion.
GDPR, CCPA, and HIPAA compliant, Kameleoon solutions are simple, fast, and reliable.
Since insight only has value if it can be transformed into actions, it is necessary for the Contentsquare solution to integrate with marketing tools, in particular testing and personalization, such as Kameleoon.
Kameleoon and Contentsquare
The Contentsquare and Kameleoon partnership and integration gives brands the ability to easily discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences. The jointly developed native data bridge integration enables brands to leverage each platform's unique solutions - in real time - to positively affect conversion rates, customer engagement, and revenue.
Use cases
- Understand why a test won or lost, and how it affected business goals
Leverage Contentsquare session replay and side-by-side zoning analysis to witness the experience a customer had interacting with a variation or a personalization. Use the information to understand how the experience affected business goals such as conversion, engagement, and revenue. Equipped with insight, optimize the experience with data-driven UX that you can easily test again on Kameleoon.
- Deliver customer-recovery experiences in real-time
In real-time, automatically send Contentsquare customer frustration signals directly to Kameleoon. Use Kameleoon's AI Prediction and Personalization solution to deliver customer-recovery experiences e.g. new tests and personalizations at the exact moment a customer displays dissatisfaction with your site and products.
- Build an A/B testing roadmap based on customer behavior
Use Contentsquare Insights to explore correlations between customer journey experiences and the impact they're having on your conversion rates and revenue. Harness the insights provided from Contentsquare to ideate new customer-centric, revenue-building opportunities for experimentation and personalization.