- Digital Experience Analytics - DXA
- Voice of Customer
- Enterprise
- Pro
About Mopinion
Mopinion - the #1 feedback software for web, app and email - provides a fresh perspective on the online journey. Empower your business to effectively gather and perform in-depth analyses on feedback, as well as discover missing insights that help optimise the digital experience - all in one place. You know what users are doing, now find out why. Major brands such as Vodafone Ziggo, Air France-KLM, DHL and Ahold rely on Mopinion.
Leveraging both the Contentsquare and Mopinion technologies, we are able to detect which hurdles our customers run into on our website and what those hurdles look like. In other words, we can effectively blend the insights we gather from feedback with a recording of what the customer has seen on the website. This gives us a great deal of context so that we can confidently adjust the experience.
Mopinion and Contentsquare
Contentsquare’s integration with Mopinion adds a visual layer of insight to your analysis, bringing customer feedback to life by providing the context behind feedback. Gain access to aggregated views of the online journey before and after feedback. View session replays regarding specific pieces of feedback. Or even align in-page behaviour with high and low feedback scores.
With the right mix of quantitative and qualitative data, your team will be empowered to take the right actions towards enhancing the digital experience.
Media
Use cases
- Uncover your biggest frustration points
Collecting feedback with Mopinion unlocks important insights, like identifying frequently occurring issues. Contentsquare’s reverse journey analysis then takes this knowledge one step further by showing you the most common paths that lead up to these complaints. Combined you get actionable insights that improve your overall customer experience.
- Reconstruct user sessions
Want to catch bugs early on? There is no better way to create a foolproof site than by letting your customers report issues themselves. By combining Contentsquare and Mopinion, you can reconstruct individual user sessions and see what actions led up to a specific feedback item. This lets you catch bugs, frustrations and pain points in a quick and efficient manner.
- Segment by feedback score
Create segments and visualise the customer journey for: specific feedback scores, categories, URLs, device information and user profile data. All of these examples help you improve your digital experience. Compare the segments to easily pinpoint your unique selling points and your improvement points.