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A/B Testing, Personalization
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About Optimizely

Optimizely, an Episerver company, provides the industry’s leading digital experience optimization platform including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. Optimizely takes out the guesswork to enable brands to deliver relevant experiences driven by data. The world's greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more. On October 21, 2020, Optimizely was acquired by Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms.
“Using both platforms together allows you to deep dive into what visitors are doing on the control versus the variant and give you answers at speed as to why things lose. It helps you iterate on that variant whatever the outcome and crucially helps you avoid an experimentation brick wall with you throwing 50 ideas at a wall to see what sticks.”
Andrew Warne, Product Analytics Manager at MoneySavingExpert

Optimizely and Contentsquare

Optimizely's partnership and integration bring together Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities. Combined, the two platforms empower digital teams to innovate confidently and drive maximum value from their Customer Experience actions. This bi-directional integration ensures brands can test iteratively and bolster their experimentation strategy with a robust, always-on optimization mindset driven by true customer understanding.

Use cases

  • Recover frustrated users in real time

    Send Contentsquare frustration and fraud signals directly to Optimizely in real-time to augment Optimizely's personalization capabilities and deliver optimal experiences at the exact moment your customer experienced frustration.

  • Prioritize your experimentation roadmap to improve your impact

    Contentsquare Insights surfaces the correlations between your experience issues and the impact they're having on your conversion rates and revenue. Leverage insights from Contentsquare to uncover top opportunities for experimentation and personalization and create tests that are more likely to drive a significant improvement in revenue.

  • Build robust hypotheses

    Use Contentsquare's insights to understand the nuances in customer behavior to build experiment hypotheses and test designs that are more likely to address the root cause of less than ideal conversion rates. Build a pipeline of robust, data-driven experiments and personalization campaigns that the entire company can get behind.

  • Uncover the why behind your campaign results and build stronger follow up experiments

    Look back at campaign performance to understand the nuances in behavior across variations that ultimately resulted in your experiment winning or losing. Leverage session replay and side-by-side zoning analysis to validate the impact that each element within your variations had on your engagement, conversion, and revenue. Use these insights to build evidence-based follow-up experiments that are more likely to drive significant impact and lift in your conversion rates.