Optimizely, an Episerver company, provides the industry’s leading digital experience optimization platform including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing.
Optimizely takes out the guesswork to enable brands to deliver relevant experiences driven by data. The world's greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more.
On October 21, 2020, Optimizely was acquired by Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms.
Optimizely's partnership and integration bring together Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities. Combined, the two platforms empower digital teams to innovate confidently and drive maximum value from their Customer Experience actions.
This bi-directional integration ensures brands can test iteratively and bolster their experimentation strategy with a robust, always-on optimization mindset driven by true customer understanding.
Send Contentsquare frustration and fraud signals directly to Optimizely in real-time to augment Optimizely's personalization capabilities and deliver optimal experiences at the exact moment your customer experienced frustration.
Contentsquare Insights surfaces the correlations between your experience issues and the impact they're having on your conversion rates and revenue. Leverage insights from Contentsquare to uncover top opportunities for experimentation and personalization and create tests that are more likely to drive a significant improvement in revenue.
Use Contentsquare's insights to understand the nuances in customer behavior to build experiment hypotheses and test designs that are more likely to address the root cause of less than ideal conversion rates. Build a pipeline of robust, data-driven experiments and personalization campaigns that the entire company can get behind.
Look back at campaign performance to understand the nuances in behavior across variations that ultimately resulted in your experiment winning or losing. Leverage session replay and side-by-side zoning analysis to validate the impact that each element within your variations had on your engagement, conversion, and revenue. Use these insights to build evidence-based follow-up experiments that are more likely to drive significant impact and lift in your conversion rates.