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Qualtrics XM

Qualtrics XM

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Contentsquare

Qualtrics XM integrates with Contentsquare

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

"Being able to view our Voice of Customer feedback in Qualtrics and then seamlessly view the exact experience the customer had in Contentsquare, not only provides us with rich data and meaningful context but improves our speed to insight meaning we can deploy any fixes and experiments much faster than if we used these systems and tools in isolation"

Lois Oliver
Senior Multichannel Experience Manager at Sky

Contentsquare and Qualtrics XM

Contentsquare's two-way integration with Qualtrics adds a visual layer of insights to your customer experience feedback. Bring your customer feedback to life by visualizing what happened before, during, and after a customer left feedback. Further, quantify the impact your digital experience issues are having on your bottom line and plug revenue leaks quickly.

Use Cases

Get the full context behind the behaviors and actions that led to a customer’s feedback

Visualize and empathize with the customer's experience by viewing the Contentsquare session replay, embedded directly within Qualtrics. Identify the problem and solve the customer's concern quickly. Did a customer share that they encountered an issue when leaving feedback? Open the Contentsquare Session Replay to visualize the issue they experienced. With a click, jump out to Contentsquare to see all sessions where the same issue occurred, and quantify how much it is costing your business.

Prioritize the highest impact digital experience issues

Uncover the relationship between your Qualtrics feedback data, your conversion rates, and revenue. Create segments in Contentsquare based on feedback scores such as NPS and Effort Scores to identify any consistencies in behavior that may be driving a particular rating.

Increase response rates

Layer your Qualtrics data into Contentsquare's Journey Analysis to optimize the best placement for feedback solicits. Understand when, where, and how to request feedback to drive an increase in response rate without disrupting your customer's path to conversion.

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