- Digital Experience Analytics - DXA
- Product Analytics - PA
- Digital Experience Monitoring Analytics - DEM
- Voice of Customer - VoC
- CSQ Lite
- Mobile
- CDP
- Tag Manager
- Growth
- Enterprise
- Pro
About Tealium
As the data collection foundation of Tealium’s Customer Data Hub, Tealium iQ enables organizations to collect and control their customer data and MarTech vendors across web, mobile, IoT, and connected devices. Equipped with an ecosystem of over 1,200 turnkey vendor integrations offered via tags and APIs, you can quickly deploy and manage vendor tags, the data from those tags, and easily test new technologies.
Tealium AudienceStreamTM is the market-leading Customer Data Platform (CDP) combining identity resolution, data enrichment capabilities and robust audience management. By creating visitor profiles from the rich event data collected by Tealium iQ, companies gain the ability to take consistent and relevant action in real-time across the entire tech stack utilizing a universal data foundation.
“Modern digital experiences are extremely complex, and knowing exactly what’s going on everywhere is very tough. To truly understand digital customers, you need to have a holistic understanding of their behavior - and achieve that at scale.”
Tealium and Contentsquare
Contentsquare’s bi-directional integration with Tealium iQ Tag Management and Tealium AudienceStream CDP adds unique visitor data from Contentsquare to the visitor profiles in Tealium. With more comprehensive data in the visitor profile, organizations achieve deeper customer insights and the ability to directly trigger actions in other integrated systems.
Combine visitor profiles in Tealium with Contentsquare’s unique behavioral insights and intelligent visualizations for a sophisticated, actionable understanding of customer behavior. Using both platforms in tandem allows teams to unlock a comprehensive understanding of omnichannel visitor journeys, from online and offline. This added layer of insight empowers brands to deliver a winning Customer Experience (CX), no matter the context or end goal.
Shared Client Success
One joint customer — a popular apparel retailer — was basing all digital Customer Experience (CX) decisions around only online customer data. By combining both the Tealium and Contentsquare platforms, the team was able to extend its customer intelligence to include key data from offline sources, such as in-store visit and purchase data. Adding this critical layer of insight allowed the team to deepen its understanding of customer journeys and unlock an omnichannel view of customer behavior. This enhanced approach makes it possible to quickly identify business opportunities and prioritize the most impactful optimizations.
Use cases
- Combine offline and online data sets
Combine offline and online data sets to get a full picture of the customer experience, allowing for richer insights through the Contentsquare platform.
- Trigger actions across any platform
Leverage Contentsquare’s friction and fraud signals to identify key indicators and subsequently trigger actions across any vendor connected to Tealium’s AudienceStream Customer Data Platform.
- Watch individual session replays with a single click
Add session replay links directly to visitor profiles in the Tealium Customer Data Hub (CDH), enabling individual sessions to be watched with a single click.
- Analyze lost customers
Analyze lost customers by reviewing session replays from Contentsquare within visitor profiles in the CDH, allowing for targeted review of user behavior within cohorts.
- View AudienceStream Segments within Contentsquare
Deliver key insights from Tealium AudienceStream to Contentsquare analytics to enhance user profiling, analysis, and segmentation efforts.