Wunderkind

Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible.

Wunderkind drives $1.2 billion dollars annually in directly attributable revenue for top e-commerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a top-3 revenue channel in their own analytics. Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when.

Through this integration, Contentsquare collects the Wunderkind Campaign name for each visitor session driven from a Wunderkind campaign. For example, in Contentsquare, create segments to understand how your visitors from your most recent Wunderkind email campaign behave differently from those who came from other traffic sources.

Through the Wunderkind integration you can:

• Create segments by Wunderkind Campaign name to understand how visitors from various campaigns behave differently. Spot differences in their journeys, what content elements resonate, or if they experience hesitation or confusion. 
• Uncover the ROI and revenue driven from campaigns by analyzing conversion rates and revenue from each campaign segment. 
• Surface opportunities to improve or personalize the digital experience for your visitors that arrive from specific campaigns.