Credo

ABOUT US

Credo is a bespoke UK based conversion rate optimisation (CRO) agency offering a highly personalised service characterised by collaboration and strong communication.

We can work with your existing team of designers, developers, and copywriters or bring in our own highly skilled experts to boost user engagement with your site, and increase the percentage of users who turn into customers.

SERVICES

Full service CRO: The full CRO experience from insights gathering right through to test reporting and implementation. We will analyse your site, produce a collaborative agile roadmap, bring you in on test production, launch tests (including A/B tests), consolidate findings, and deploy winning variations.

CRO audits: We offer 2 types of CRO audits, Full CRO audits and Essential CRO audits. Each audit is centred around a heuristic walkthrough of your site based on user psychology, CRO best practice, and experience of user research. User behaviour tracking analysis (such as Hotjar) can be added along with AI eye tracking. Analytics insights are standard as part of the Full CRO audits.

User research: One-to-one moderated user research is a fantastic way to support CRO insight gathering. We run user testing (where participants walk through your website), interviews, and existing customer journey mapping (where customers discuss the high and low points of their journey with you).

Google Analytics fix: If you fear your Google Analytics isn't telling you the whole truth we can help you fix it. Common issues include; several events with the similar names resulting in different stats, traffic attribution issues, and incomplete funnels. We mostly offer this service as part of our Full service CRO or as an add on following a Full CRO audit if issues with reporting were identified.

WHY WORK WITH US

1. We are partnered with fantastic companies like Contentsquare as well as a conversational tool, AI eye tracking, and A/B testing software.
2. We generate real results for our clients such as:

• Increasing win-back revenue by 1,727% with an abandoned basket sequence.
• Boosting e-commerce engagement by 213.21% by improving a hero section.
• Increasing site search conversions by 56% through search placement and functionality.
• Increasing order profitability by 41% by finding the right free delivery threshold.
• Increasing conversion rate by 45% with quick wins.
• Facilitating a 300% increase in sales by changing a landing page.

1. We are a small and dedicated team of experts so you get a personal service.